Toy Company Releases 3D Augmented Reality Mobile Technology

Popar® Toys to debut application suite compatible with iPhone, iPad, and Android devises at the International Licensing Show

Popar Toys, a division of Digital Tech Frontier, LLC a technology leader for more than fifteen years, announced the release of augmented reality applications that are compatible with iPhone, iPad and Android mobile devises. The company, that was first to market this affordable augmented reality technology in the United States, debuted these applications at the International Licensing Show.

“Our new platform greatly expand our capabilities as a tech thought-leader,” explains Scott Jochim, President of Popar Toys. “As a kid I grew up loving comic books and always wished the books would come to life similar to the movies. Hence the concept of Popar was born. Imagine taking this even further into your phone, computer or iPad. It is as easy as opening a paper book and trucks, bugs and construction vehicles come to life – 3D style. The future of where books, magazines and text is going is here now.”

Popar Toys bridges the gap between digital technologies such as video games and traditional reading formats. The technology transforms the way that children engage with the world around them with a book, a webcam, and special black and white markers.

The technology companies’ entire line of toys is based on Augmented Reality and its capabilities. The animations and interactivity are on every single page, as opposed to select pages. In addition, the technology allows a kid to turn into their favorite character, and give you the option to create your own videos or pictures to share with your friends and family using our technology.

“We found a way to market technology that is as good as the theme parks, and the tech labs. That is the power of what a mobile phone can do.” Jochim said. “We want to pop our magazines, pop our postcards, pop our trading cards. We want to be that real content producer. We want to be the “popar” of media. The current technology allows a princess come to life in the middle of the room or planetary solar system by using the power of an iPhone, or iPad or computer.”

The team at Digital Tech Frontier is constantly working to develop new products. Toys that are in the current product line include:

· The Popar® Starter Kit: Bugs 3D, Planets 3D, Princess & Her Pals 3D and Construction Machine 3D

Starter Kit Includes: (1) 3D 36 page illustrated hard bound book, (12) 3D Card’s®, (1) Reader USB web cam w/night vision, Interactive “i” Card, Popar 3D software  & “Be It” Costume Card.

· Popar® Cards Kit:

Bugs 3D Cards

Planets 3D Cards

Construction Machines 3D Cards

Princess & Her Pals 3D Cards

· Popar ® Hardware:

Reader USB Web Cam: Desktop style

Sunburst USB Web Cam:  Clip on style

· Numbers 1-10 3D, A-Z Alphabet 3D, Desert Animals 3D, Dinosaurs 3D and Farm  Animals 3D.

The groundbreaking concept uses a computer, a webcam, and special black and white patterned markers. The technology works on either a PC or a Mac-based computer and requires a webcam. Webcams do come for free with a purchase of a Popar® Book Starter Kit.


About Popar Toys

Popar® Toys use Augmented Reality (AR) technology to create an immersive learning experience that will allow the user to see printed pages come alive with incredible virtually “real” 3D objects and animations that will pop off a book or card. To learn more about Popar® Toys visit

About Digital Tech Frontier, LLC:

Founded in 1996 Phoenix-based Digital Tech Frontier, LLC (DTF) is an industry leader and pioneer in the custom design, development and delivery of virtual reality systems and simulators for the entertainment, training, medical and education markets. Visit us at


My Epic performing their last final show before COVID-19

Between the White Noise

My Epic's last full-length album came out in 2013; despite a number of EPs along the way, the band's dedication to their craft, lyrical approach, and unyielding approach to let the music come naturally has made them critical darlings. Now, they're learning to interact and feed a rabid fanbase in between albums and in a new normal.


Full Feature
Employed to Serve

Forward Under a Dying Sun

Most of these days, the sun rises and sets on a world that feels like it's dying. Across the pond, where Employed to Serve calls home, they're learning how to support their latest record a year into its release. HM contributor Andrew Voigt recently sat down with Justine Jones to learn more about the band, marrying your bandmates, and their outside shot at touring with Rammstein.


Full Feature
Comrades 2020

Becoming Comrades

The trio of Comrades – husband and wife Joe and Laura McElroy alongside drummer John Gaskil – is used to living in a van and touring the country. Now, their new normal has provided them with a moment to "be adults" for once. We recently sat down with the McElroys to talk more about the spiritual reality within life, how soon they'll be able to release new music, and how koalas are their new normal.


Photo by Quinsey Sablan

Full Feature
Tigerwine 2020

A Disparate Vintage

On Tigerwine's latest, 'Nothing is for You,' vocalist and lyricist Trobee departs from the band's last effort as a concept record to write about an array subjects. Notably, Trobee tackles his evolution from rigid belief system to an acceptance and understanding of other ideas: "Through touring and becoming close with those very people I was taught to be afraid of, I realized how untrue it all is."


Full Feature
All Features