Last month, metalcore band Hollow Front released their most forward-thinking single to date, “Treading Water.” Now, the five-piece is backing it up with the reveal of its action-packed music video. The video spares nothing in the way of engaging imagery and storytelling — from fight scenes and throwdowns to underwater shots that embody the band’s take on “over the top” Hollywood action movies.
“It doesn’t really tie in with the theme of the lyrics for the song, per se,” they say. “We just really wanted to do something exciting and completely different from our previous music videos. Creatively, we tried to branch out and create a video that the viewers couldn’t take their eyes off, with plenty of high energy and high stakes throughout, with an intense focus on the action elements.”
Hollow Front vocalist Tyler Tate describes “Treading Water” as their most vocally and instrumentally challenging to date. Much like its new music video, the song kicks into full throttle after a slow-burning intro and maintains a roller coaster-like energy until its close.
“It’s a song about being dragged under by the negative thoughts in your head and always feeling like you’re taking one step forward and 10 steps back. It describes that feeling of drowning in your life, but always fighting and clawing your way back up to the surface, and not believing all the negative things your mind is telling you because you have a purpose to fulfill.”
The band furthers, “Filming ‘Treading Water’ was by the far the most fun we’ve had a music video shoot ever. We’ve done plenty of ‘low budget’ music videos meant to make the viewer feel the emotions of the song and the weight of the lyrics. So we really went into the process for the ‘Treading Water’ music video making sure we were doing everything the opposite of that — if it wasn’t fun to shoot, then we weren’t doing our jobs correctly.”
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