GFM - 2020
GFM - Where Were You

HM is proud to premiere the music video for “Where Were You,” the latest single from Gold Frankincense & Myrrh (GFM). Comprised of real-life sisters CJ, Maggie, and LuLu, this self-proclaimed beautycore band is making waves with their unique blend of rock and metal, and their vivid on-stage personas.

In collaboration with Kellen McGregor (Memphis May Fire) and Eric Varnell, the band wrote “Where Were You” as a cry for awareness and compassion. The darkness and pain of depression and mental illness often go unseen, and GFM’s new song calls listeners to see and share hope.

We spoke with the band about the new track:

“We lost a member of Team GFM a few years ago to suicide, and we know many people have lost someone in their lives due to the same cause. The truth is, you never know who is really struggling or when it’s going to be too late. That’s why it’s so important to check up on people because that one conversation may save someone’s life.”

If you dig the band, you can check them out on Instagram and Facebook.

At HM, we believe hope is real and your life matters. If you are hurting, find the right help. You are not alone.


Photo by: Dale Resteghini

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