Ad can be viewed at http://lookup316.com/
Birmingham, AL – Fox Sports has rejected a proposed Super Bowl commercial featuring “John 3:16”, a reference to a Bible verse that has been part of the culture of football in America for decades.  Fans see it on signs in end zones after field goal and extra point attempts; on players’ tape and tattoos; and Tim Tebow was famous for writing it in his eye black.  And yet, many fans don’t know what it means.

In producing this commercial, Fixed Point Foundation hopes to encourage fans to look up John 3:16 and consider its meaning.  The spot ends by directing viewers to a website (lookup316.com) where the verse appears along with a simple explanation.  Neither the website nor the commercial sell a product, ask for money, or promote a political agenda.  It doesn’t even promote the sponsoring organization. The idea is to encourage viewers to consider their source of ultimate hope and purpose.

Fox Sports rejected the commercial on the basis that it contained “religious doctrine.”  Of course, it seems one can advertize just about anything else.  Few movie trailers are deemed too violent or commercials too sexual for primetime.  But religious messages, even ones that are part of the sport and encourage viewers to decide for themselves if the message is a worthy one, are unacceptable.

In spite of Fox Sports’ rejection, the ad will air in some regional markets, starting with the state of Alabama. It is part of an initiative called “LookUp 316.”

Below are the details:

WHEN: February 6, 2011; 5:30 PM Kickoff; Lookup 316 commercial will air twice locally in Birmingham during the game.

Website is www.lookup316.com.

About Fixed Point –
Fixed Point Foundation is committed to promoting a confident Christianity in the public square, fortifying the minds of Christians and challenging the faith of skeptics.  Fixed Point Foundation is located in Birmingham, Alabama and is a registered 501c3 organization.  www.fixed-point.org <http://www.fixed-point.org>

Features

Atreyu- 2021

Atreyu's Baptism

At their core, Atreyu is a hard rock band with metal riffs and pop choruses. Now, after more than 20 years, the band has stepped boldly into their next chapter with a change in lineup and an album that proves the lifeblood of Atreyu is stronger than ever.

By

Photo by Ashley Osborn

Full Feature
Imperial Triumphant - 2021

Alphaville’s Metal Renaissance

With influences that span Miles Davis and Stravinsky to Geddy Lee and Les Claypool, jazz metal force Imperial Triumphant is the epitome of genre-bending. HM contributing writer Andrew Voigt spoke with the band about their unique style, the massive bass presence in their music, and the rise and fall of civilization.

By

Photo by Alex Krauss

Full Feature
Heaven's Metal: An Oral History of the Genesis of Christian Metal

Heaven's Metal

When rock emerged from blues and 'heavy metal' began to surface, faith-based metal acts also rose to start their own journeys. Initially shunned by both believers and non-believers, they were fighting for their spot at the table, ultimately building a legacy that would go on to change the genre forever. HM presents an oral history of the beginning of Christian metal music, featuring Guardian, Tourniquet, Holy Soldier, Whitecross, and, of course, Stryper.

By

Full Feature
All Features