“Assistant To The Regional Manager” is from the band’s breakthrough album, With Roots Above and Branches Below (Ferret Records). TDWP trekked to Pittsburgh, PA this past February to work with producer Danny Yourd and director Steve Hoover with Endeavor Media, who also created the band’s first two music videos.
“It’s always a great feeling to work with a band several times,” said the Yourd, “we enjoy working with TDWP. The guys have us a lot of freedom with this video, which we ran with and had a great time doing so. We’re extremely excited to get to share this with all of their fans.”
The video is part performance, part concept, and incorporates dark, artistic images with lots of surrealism. Yourd and Hoover shot both the conceptual and performance footage in stop-motion that added to the surrealism and gave the video a chaotic feel. The “Assistant To The Regional Manager” video does not have a traditional storyline, but features rather strong, somewhat disturbing and questionable images and scenes, with fictional characters inhabiting dark, cold industrial environments.
Two-thousand nine was a breakthrough year for The Devil Wears Prada – vocalist Mike Hranica, guitarist/vocalist Jeremy DePoyster, guitarist Chris Rubey, bassist Andy Trick, keyboardist James Baney, and Daniel Williams on drums – with sold-out tours, With Roots Above and Branches Below debuting at #11 on Billboard‘s albums charts, and finding themselves of the covers of Outburn, Alternative Press, HM, and AMP. Twenty-ten is already proving to be just as successful with Alternative Press and Revolver covers in January and February, a main support slot on the just-completed Killswitch Engage tour, and major summer tour plans about to be announced.