My Epic drops video for new single, ‘Make Believe,’ off upcoming record, ‘Loriella’

HMTV 10 Jun 24 By

My Epic drops video for new single, ‘Make Believe,’ off upcoming record, ‘Loriella’

HMTV 10 Jun 24 By

HMTV
My Epic - 2024
Photo by Grant A. Nicholls

My Epic will release their fourth album and Tooth & Nail Records debut, Loriella, on June 28. Meanwhile, the band has also just shared the video for the latest single, “Make Believe.”

“Intimate and delicate, ‘Make Believe’ might feel too personal, if its sentiment wasn’t so universal,” the band shares. “Thick vocoder harmonies and a minimalist ambient composition meld to create simultaneously the most beautiful and emotionally crushing song on the record. Listeners are caught in the middle of the hardest questions and it would be painful — if it wasn’t so beautiful.”

My Epic tune into this moment of reawakening on their fourth full-length offering and Tooth & Nail Records debut. Balancing waves of warm distorted fuzz with lush melodies and cinematic production, the group make the kind of music that rouses the senses and might just encourage you to open your eyes, mind, and heart a little wider.

Vocalist Aaron Stone shares more about Loriella:

“The record is about having lived long enough to lose your innocence and still being able to find joy, hope, peace, and faith.”

He continues, “I can be a critical person, but there’s a difference between being critical and cynical. I understand why people end up choosing cynicism, because sometimes it can seem like the best way to make sense of all the data in the world — but I think cynicism is death. It’s part of my aim to fight cynicism at every turn. The album is about discovery and re-engaging life with purpose on new terms of your own.”
 
Throughout the past two decades, the band has quietly, yet consistently engaged a devout fanbase with a simultaneously anthemic and intricate approach to alternative rock. They’ve progressed across the likes of I Am Undone [2008], Yet [2010], and Behold [2013]. The latter notably catapulted onto the Billboard Heatseekers Albums Chart. Generating millions of streams, their catalog expanded with fan favorite EPs such as Viscera [2016], Ultraviolet [2018], and Violence [2019] — which HM Magazine hailed as “a blend of indie-alternative enhancements.” Meanwhile, Cory Brandan of Norma Jean lent his voice to “White Noises.” During 2020, the band signed to Tooth & Nail, turning the page on another chapter as they set their sights on their first full-length since 2013. In between, life happened as band members became dads and moved around personally and professionally. 
 
For the first time, Nate assumed the role of primary producer, and Loriella materialized over the course of two years in three different studios. Along the way, they nodded to early inspirations such as The Smashing Pumpkins, Foo Fighters, and Third Eye Blind. 

You can catch My Epic at Furnace Fest this year, and pre-order Loriella now.

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