How, when and why did you start this tour?
How is it unique from other tour packages?
MS: Well, this year in particular we decided to add fifty cities and hit majors and secondaries. We were discussing an Attack Attack!/WCAR tour and knew we couldn’t put them all in the same markets they just played in March/April. Both We Came As Romans and Attack Attack! did headliners in the spring and having them go out again in the summer playing the same cities wasn’t the best move for everyone. We decided to have them hit a lot of new markets they haven’t hit as much instead. Also, we didn’t want to alienate our fan base so we still had Acacia Strain headline major cities and be sure kids were still getting SILYMI in their city. A few people are upset that not all the bands are coming to their city, but this way they are at least getting a show. SILYMI is hitting 50 cities this summer. That’s more than any other tour summer tour in this genre.
How/why did you choose the bands on this one?
Any unique stories on why you chose to work with some of these specific sponsors?
YA: Well we have always had a strong relationship with the guys at Merch Now. At this point in our careers we have done A LOT of business with them, so we consider them family at this point. Merch Now has been a primary sponsor of the tour now for three years. We went with LA GEAR to co-sponsor the tour this year because they are really starting to resonate with a lot of the same audience as this tour. They are also collaborating with a lot of unique artists such as LMFAO, Hypercrush, and many others in the club scene. We wanted to have a unique sponsor for this tour that would set it apart from all the other summer festival tours out there already.
Where are some surprises that attendees can expect at this year’s tour dates?
Anything else you’d like to add?