Today, U.S. rock giants Icon For Hire shared the video for their new single, “Shadow,” the fourth single from their upcoming album, The Reckoning, due for release on September 30.
The band’s explosive new track addresses “the ugly part of ourselves we try to suppress and hide,” says lead singer and songwriter Ariel Bloomer. “But what if we embraced them?” Digging deeper into the creative process of songwriting for the track, she adds:
“I’m in this space right now where I’m learning not to be ashamed, apologetic or resistant. To accept those dark parts of myself as me.”
Co-written with Breaking Benjamin’s Keith Wallen and mixed by Joe Rickard of In Flames and Red, “Shadow” is the first track Icon For Hire felt would benefit from the help of an outsider. “We had the chorus and most of the vocals written, we got together with Keith to finish it out. He was able to help move some of the pieces around, and helped us demo out the structure. It was our first time working with him and it went really well.”
“Shadow” follows the release of heavy cut, “Breakdown” and continues to build on the momentum rallied by a string of singles and video releases ahead of their forthcoming new album. Icon For Hire introduced the harder-edged sound and aesthetic of the upcoming album, which they defined as “grittier, louder, and larger.”
Along with the new song, the band also announced they will be special guests on The Rasmus’ European tour. Following The Rasmus’ Eurovision entry earlier this year, Icon For Hire will be joining the Finnish band across their European dates this Autumn finishing the tour at London’s O2 Kentish Town Forum. Full dates and tickets are now available.
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