Georgia-based ’68 released two videos for their newest single “Track Two” and they must be played simultaneously. Video A is available above and Video B is below so you can see it all here on HM. The video was created and directed by the band and the value is in the experience. As frontman Josh Scogin elaborates,
The hope is that someone will have one computer and invite a friend over that has another computer, they will spend several minutes struggling and laughing at trying to sync up the 2 videos perfectly. It’s a way to get humans to interact with other humans and for it to become more about the camaraderie rather than just another song that is here today and gone tomorrow.
’68’s debut full length album In Humor and Sadness will launch on July 8, 2014.