2010 U.S. OPEN OF SURFING MUSIC LINEUP CREATES

THE BIGGEST FREE CONCERT SERIES OF THE SUMMER

Weezer, Cold War Kids, Cobra Starship, Switchfoot, Hot Hot Heat, The Soft Pack and others to perform at Huntington Beach over five days next week

HUNTINGTON BEACH, Calif. – July 30, 2010 – Top musical acts will join the world’s best action sports athletes for five days of free concerts on the sands of Huntington Beach, California for the 2010 US Open of Surfing. From Tuesday, August 3rd through Saturday, August 7th, the following bands will conclude each day’s competition with a performance before thousands of action sports fans:

Cold War Kids, The Soft Pack, Bedouin Soundclash, Iration, Switchfoot, Timmy Curran, Cobra Starship, Street Drum Corps, Hot Hot Heat and Weezer.


Music Schedule:

Tuesday, August 3rd 4:30 – 6:30 p.m. Cold War Kids preceded by The Soft Pack

Wednesday August 4th 4:30 – 6:30 p.m. Bedouin Soundclash preceded by Iration

Thursday August 5th 4:30 – 6:30 p.m. Switchfoot preceded by Timmy Curran

Friday, August 6th 4:30 – 6:30 p.m. Cobra Starship preceded by Street Drum Corps

Saturday, August 7th 4:30 – 6:30 p.m. Weezer preceded by Hot Hot Heat


“It’s not everyday that you get to play overlooking the Pacific Ocean,” said Rivers Cuomo of Weezer. “The band and I are excited to be playing at the US Open.”


“I grew up in the Southland,” said Nathan Willett of Cold War Kids. “This will be our first show in Orange County in a long time. It’ll be fun to play in front of a home crowd again.”


The U.S. Open of Surfing presented by Hurley, Nike 6.0 and Converse is an action sports festival that brings together athletes from the worlds of surf, BMX and skate for a week of competition, art, fashion and music -all against the backdrop of the famed Huntington Beach Pier. From July 31st to August 8th, 500 world-class athletes compete before more than 500,000 spectators. All of the action is accessible live on www.usopenofsurfing.com.


“This is the strongest music lineup to play along side competitive surfing in Huntington Beach in 50-plus years,” said Sandy Bodecker, VP of Action Sports, Nike Inc. “It should be a great experience for fans to end a full day of competition with music of this caliber – all on the beach.”


Additionally, Hurley’s Walk the Walk National Championship, a high school fashion competition, hits the U.S. Open stage on Friday, August 6th. Six schools will create their own five-minute fashion show to win the grand prize of $25,000.

About Hurley

Founded in 1999, Hurley is an authentic “Microphone for Youth” brand rooted in surf, skate, art, music and beach cultures. Driven by creativity and freedom of expression, Hurley develops world-class products for guys, girls and kids, including sportswear, footwear, eyewear, accessories, loungewear, swimwear and wetsuits. A wholly owned, independently run subsidiary of Nike, Inc., Hurley’s corporate headquarters are located in Costa Mesa, CA, with international offices in Tokyo, Sydney, Barcelona and Bali. http://www.hurley.com/


About Nike 6.0

The Nike 6.0 brand defines innovation and embodies the creativity of youth, united by action. Nike 6.0 delivers footwear and apparel to support the new generation of action sports athletes who are changing the worlds of surf, snow, BMX, moto, wake and freeski. Their unlimited potential and contagious energy deliver the future through performance and lifestyle. www.nike6.com


About Converse

Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including premium lifestyle men’s and women’s footwear and apparel.  Converse product is sold globally by retailers in over 160 countries and through 25 company-owned retail locations in the U.S. For more information, visit Converse on the web at www.converse.com.


About IMG Sports & Entertainment

Operating in 30 countries, IMG Sports & Entertainment’s diverse businesses include: consulting services; event ownership and management; fashion events and models representation; licensing; golf course design; and client representation in golf, tennis, broadcasting, speakers, European football, rugby, cricket, motor sports, coaching, Olympic and action sports.  IMG Academies are the world’s largest, multi-sport training and educational facilities, delivering world-class training experiences to more than 12,000 junior, collegiate, adult, and professional athletes each year.  More information is available at: www.imgworld.com.

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