“SCAN TO VOTE”: ROCK THE VOTE, PROMOJAM, JUNK FOOD, AND THREADS FOR THOUGHT LAUNCH THE FIRST EVER QR CODE-POWERED ECO T-SHIRTS AT WARBY PARKER CITIZEN’S CIRCUS
SHIRTS ALLOW YOUTH TO REGISTER TO VOTE FROM THEIR TEES
WHAT: PromoJam has teamed up with Rock the Vote, Junk Food, and Threads for Thought to launch the first-ever “Scan To Vote” social media powered QR Code t-shirts for the 2012 election year. Made from 100% organic cotton, the tech-savvy eco-shirts were specifically created to engage, educate and inspire youth in America to register to vote directly from the piece of technology that they use most – their smart phone. These t-shirts will be unveiled for the first time at the Warby Parker Citizen’s Circus on Monday, March 12, 2012 at the French Legation Museum in Austin, TX during SXSW’s crossover between interactive, film and music
WHY: Youth in America now spend more time online and on social networking sites (via their smartphones, tablets or computers) than they do on any other form of media. This Millennial Generation is diverse and huge in number, making up nearly one quarter of the entire electorate in 2012, which evokes both the challenge and the opportunity. Rock the Vote, the largest nonpartisan youth voter registration organization in the country, is dedicated to building the political power of young people by engaging them in the electoral process, urging politicians to pay attention to issues that matter to young voters, and protecting their fundamental right to vote.
The t-shirt has always been a symbol of self-expression. Understanding that the most effective way to reach youth is through social networks and their phone, Junk Food X Threads for Thought, PromoJam and Rock The Vote have created a t-shirt stylishly embedded with social media QR code technology to reach youth via platforms they care about most – fashion, technology, entertainment, social networks, and music. Warby Parker, much like the aforementioned brands, plays in the unique space where fashion meets technology. Since its launch in February 2010, Warby Parker has been committed to using technology to redefine old processes, seen in the company’s virtual try-on program which uses state-of-the-art technology to allow customers to “sample” a selection of eyewear from the comfort of their own home.
WHEN: Debuting at the ultimate cross-section of technology, entertainment and music – the SXSW Festival in Austin Texas – the “Scan To Vote” QR Code-tees are destined to make a huge impact. Following SXSW, the “Scan To Vote” QR Code-tees will hit the road with Rock The Vote, touring America’s most popular youth-events including Coachella, Lollapalooza and Austin City Limits. The tees will be for sale exclusively nationwide at select premium retailers and on both Junk Food Clothing’s and Threads for Thought’s websites.
HOW: When people scan the QR Code graphic on the tee with their smartphone, a customized PromoJam mobile experience will launch on their phone. From this mobile page, people will be able to watch educational and inspiring videos about the election, take social actions such as “LIKE-ing” Rock The Vote on Facebook, and registering to vote strait from their smartphone!
While the entire form can be completed from their mobile phone, in most states, excluding Colorado, individuals must still print, sign and mail in the voter registration form. The QR tool takes individuals through a step by step process on their smart phone to fill out information and repopulates a PDF document that is then emailed to them. From there, all they have to do is print, sign and mail it to their Board of Electors. The address is already printed on the paper as a self-mailer.
Warby Parker, PromoJam, RtV, Junk Food, and Threads for Though all want to encourage people to register to vote and this is how they are working with Rock the Vote to make it easy.
MORE: To view the mobile webpage, scan the QR-Code or type the URL into your smartphone browser: http://rockthevote.promojamgo.com/register.
WHO: Warby Parker: Warby Parker is a fashion eyewear brand with twin objectives to radically transform the optical industry and to do good in the world. Warby Parker eyewear is sold at a fraction of the price of comparable quality glasses. And, for every pair sold, a pair is distributed to someone in need. “Scan to Vote” is just one of the many exciting components of The Warby Parker Citizen’s Circus – evening acts by The Citizens Band, an 18-band music festival curated by legendary music supervisor Randall Poster, sustainable food trucks and more round out the interactive event. For a complete list of activities, please visit www.warbyparker.com/sxsw.
Rock The Vote: Rock the Vote’s mission is to engage and build political power for young people in our country.Founded twenty-one years ago at the intersection of popular culture and politics, Rock the Vote has registered more than five million young people to vote and has become a trusted source of information for young people about registering to vote and casting a ballot. We use music, popular culture, new technologies and grassroots organizing to motivate and mobilize young people in our country to participate in every election, with the goal of seizing the power of the youth vote to create political and social change; http://www.rockthevote.com/.
Junk Food X Threads for Thought: Celebrity t-shirt emporium Junk Food has joined forces with leading eco-fashion label Threads for Thoughtto launch a series of social cause tees, in partnership with PromoJam and Rock the Vote. Junk Food is the original vintage t-shirt company, with distribution rights to over 800 pop-culture licenses and is distributed in over 4,500 premium fashion stores globally. Leading ethical fashion label Threads for Thought is a pioneer in both sustainable and organic manufacturing and is a passionate champion for numerous important social causes; www.junkfoodclothing.com www.threadsforthought.com.
PromoJam: PromoJam is a leading enterprise Social Marketing Platform that provides businesses a full suite of tools to easily build, launch, track, and promote social media paromotions across multiple social networks , both online and on the mobile phone. promoJam is dedicated to building innovating technology solutions that help people connect in new and engaging ways. PromoJam is used by many of the biggest brands and artists in the world to reach new and existing customers including: NBC Universal, The North Face, Clear Channel Radio, Blackberry, Justin Bieber, Rihanna and Pearl Jam; http://site.promojam.com/