Indie Extreme, LLC has announced its newest division, TraVerseCity Music (www.traversecitymusic.org) , headed up by Executive Director Mark McClure. TraVerseCity Music was created for those churches who want to tangibly share what God is doing in their midst through their music and worship ministry, but who may lack the experience, administrative resources and music industry connections to do so affordably, efficiently and at a high level of quality. TraVerseCity Music exists to be a resource for music directors and worship leaders who want help negotiating the maze of financial, logistical and legal challenges that can be involved in the production, sales and distribution of their church’s recorded music.
Ever since “Jesus Music” burst on the scene in the early 1970s, closely followed by Praise and Worship Music in the 1980s, the “British Invasion” in the 1990s, etc., more and more churches have aspired to record their own music. Though it can be a very rewarding and team-building experience, many have found the process to be overwhelming, costly and very time-consuming. Others have had negative experiences with producers or other “professionals” that are really just out to make a quick buck and who often don’t have the church’s best interests in mind.
Prior to launching TraVerseCity Music, Mark McClure spent 13 years at Nashville, TN-based Word Music, most recently as Director of Choral and Instrumental Product. With a career spanning nearly three decades, he has extensive experience both in the Christian music industry and in local church music ministry. He incorporates a seasoned musical professional’s perspective with a pastor’s heart, and is equally at-home coaching one-on-one or addressing committees, congregations and conventions. His involvement as a volunteer and/or music minister in Methodist, Nazarene, Assembly of God, Episcopal and non-denominational churches has provided him with a broad and unique perspective on ancient and contemporary evangelical and liturgical worship styles and practices.
“I’m delighted that God has been preparing me through my experience in the studio and as a worship leader/music minister to come alongside churches that want to get their music outside of their four walls and into the hands, heads and hearts of their communities and the nations,” Mark says. “I’ve spoken with and have played in many churches over the years that wanted to create their own recording projects—and some have—but the majority found the hurdles to be daunting and gave up somewhere along the way. TraVerseCity Music is here to help them fulfill their dreams and calling. I’m thrilled to be affiliated with them! Kudos to Kathy Douglas of Indie Extreme, our parent division, who saw this need and is creatively moving to fill it in such a cool way!”
About Indie Extreme, LLC (www.indieextreme.com): Indie Extreme, LLC (with offices in Houston, TX and Nashville, TN) provides marketing, management and administrative services for independent artists and record labels worldwide. Serving as a business process outsourcing (BPO) company since 2006, the Company allows independent artists and their labels to focus their efforts and energies on their creative pursuits while leveraging the Company’s infrastructure for all of the administrative aspects of their business/career.
About UMCG/Fontana Distribution: Fontana, the independent arm of UMGD, provides unparalleled sales and marketing support, as well as back office services, for a diverse roster of labels and their artists. Fontana distributes more than 60 labels including American Gramophone, Angeles Records, Big Vin, Delicious Vinyl, Ipecac, Mad Science Recordings, Nitro, Quango, Rendezvous, Six Degrees, SMC, Telarc, Trustkill, Upstairs Records, Vagrant Records, VP Records, Warcon, and many others. Universal Music Christian Group is a division of Fontana, offering labels quality service at all levels, from retail marketing and sales to digital initiatives and administrative services. UMCG distributes more than 20 labels including Executive Music Group, Arrow Records, Concord Records, Desert Music Group, Geffen, Music World, Island and many others..