Today DMX, Austin-based leading provider of licensed music in commercial environments, announces a partnership with SXSW featuring a multi-channel online music service SXSWfm…powered by DMX.

During the Music Conference, the SXSWfm team will be conducting interviews with artists and registrants on the 4th Floor of the Austin Convention Center just outside of Artist Central and the Artists’ Lounge (Ballrooms E/F.).  For more information go to
Fans can enjoy “The Sound of SXSW,” music from hundreds of 2012 Showcasing Artists spread over four Channels:

  • Channel 1: Indie Rock and Pop
  • Channel 2: Americana and Singer/Songwriter
  • Channel 3: Electronic, Dance, World and Hip Hop
  • Channel 4: Rock, Metal, Punk and even more Hip Hop

DMX is participating in a number of events including:

  • Chris Harrison, COO of DMX, is moderating the SXSW Interactive Panel, “Tech + The Evolution of the In-Store Experience” this Sunday, March 11
  • DMX & Pandora are hosting a Q&A press event featuring their newest service Pandora for Business on Tuesday, March 13 with Pandora Founder Tim Westergren, and Chris Harrison available for questions.
  • Showcase with Pandora after the press event on Tuesday, March 13 with live performances by Austin Brown (LA-based musician and nephew of the late Michael Jackson), The Stepkids (American psychedelic soul voted as one of the Best R&B albums of 2011 by Spin Magazine) and NNeka (soul/hiphop singer songwriter from Nigeria). Enjoy free drinks, mobile contests and live screen printing.
  • Barry Knittel Lounge Celebration at the Mean Eyed Cat from 2:30 to 4:30 on Thursday, March 15, featuring Big Harp and Emil & Friends
  • DMX’s team of music designers is hitting the streets to interview as many of the 2,000-plus visiting artists for DMX’s music-focused blog, which is a go-to for brand contacts seeking new music in stores, branded websites and brand activations.

DMX is an industry pioneer with 40 years of experience providing businesses of all types and sizes with the tools they need to create completely immersive experiences that reflect their brands. They produce integrated experiences that are both consistent and authentic.

Details on events are below.



When: 3:30-4:30pm

Where: Hilton Austin, Salon K (500 East 4th Street Austin, TX 78701)

With a focus on the future of the physical store and the consumer experience inside it, we have put together an intriguing mix of forward thinking panel technologists and retail executives to explore the trends, possibilities, challenges and realities impacting today’s $3.4 trillion retail sector. Presenters include: Carrie Chitsey, Founder & CEO of 3Seventy; Chris Harrison, COO of DMX Inc.; Ryan Kellog, Associate Director of Emerging Experiences of Razorfish; and Tim Austin CCO of TPN.

For more info on the panel:



When: 12:30-2pm

Where: Clive Bar (609 Davis St. Austin, TX 78703)

Join us for a brief presentation and Q&A session with Tim Westergren, founder of Pandora and Chris Harrison, COO of DMX. Find out more about Pandora for business and its benefits for both businesses and artists. Complimentary food and drinks will be provided.

RSVP: Email by Friday, March 9.



When: 2-6pm
Where: Clive Bar (609 Davis St. Austin, TX 78703)

For the 2nd consecutive year DMX SXSW Party is a great event featuring Pandora for Business. Showcase includes live performances by Austin Brown (LA-based musician and nephew of the late Michael Jackson), The Stepkids (American psychedelic soul voted as one of the Best R&B albums of 2011 by Spin Magazine) and NNeka (soul/hiphop singer songwriter from Nigeria). Enjoy free drinks, mobile contests and live screen printing.

For more info on the event:

RSVP: RSVP text DMXRSVP to 706206
*This event is free and open to the public.



When: 2:30-4:30pm

Where: Mean Eyed Cat

In loving memory of Barry Knittel, the priceless contributions he made to DMX and the countless lives he touched over the course of his life, DMX is dedicating a space in our Austin headquarters in Barry’s honor (the Barry Knittel Lounge) to celebrate Barry’s life and legacy.  The Barry Knittel Lounge will provide a place for friends, new and old, to gather and share two of Barry’s joys: good conversation and great music.  DMX will host a party after the dedication at the Mean Eyed Cat with live performances by Emil & Friends and Big Harp.


HM covers from over the years

HM Magazine Turns 35

In 1985, Doug Van Pelt photocopied a letter-sized sheets of paper, bound them together, and handed them out in person on the campus of the University of Texas at Austin. It's all digital now, but, along the way, Van Pelt stirred up quite a few waves, played some seriously heavy music, and made a few friends along the way. Here: A quick look back at the magazine's 35-year history with Van Pelt and new owner, David Stagg.


Full Feature
Comrades 2020

Becoming Comrades

The trio of Comrades – husband and wife Joe and Laura McElroy alongside drummer John Gaskil – is used to living in a van and touring the country. Now, their new normal has provided them with a moment to "be adults" for once. We recently sat down with the McElroys to talk more about the spiritual reality within life, how soon they'll be able to release new music, and how koalas are their new normal.


Photo by Quinsey Sablan

Full Feature
Employed to Serve

Forward Under a Dying Sun

Most of these days, the sun rises and sets on a world that feels like it's dying. Across the pond, where Employed to Serve calls home, they're learning how to support their latest record a year into its release. HM contributor Andrew Voigt recently sat down with Justine Jones to learn more about the band, marrying your bandmates, and their outside shot at touring with Rammstein.


Full Feature
All Features