(CINCINNATI, Ohio) — In what is believed to be a first-ever partnership of this kind, Standard Publishing today announced that children’s worship expert and composer Yancy has entered into an exclusive partnership to write and produce 10 original songs for Standard Publishing’s 2012 Vacation Bible School, and to perform the songs for videos and at personal appearances for promotional events during the coming year.
Yancy has been performing and writing music her entire life, and involved with ministry about that long too, as she is the daughter of ministry veteran Jim Wideman.
The partnership with Standard Publishing marks a new element in her career, as this is the first time she’s ever written music for a Vacation Bible School publisher.
“I’m so excited to partner with Standard Publishing to write, produce and perform these songs,” Yancy said. “I’m believing for changed lives from this Vacation Bible School experience as kids are able to learn about God’s promises. I believe these songs will continue to help them take to heart what they learn and apply its message to their life every day for years to come.”
Yancy will join Standard Publishing at the Christian publishing industry’s International Christian Retail Show (ICRS) on Sunday, July 10 in Atlanta, as well as at the North American Christian Convention in Cincinnati on Wednesday, July 6 where she will lead children’s worship. At both venues, she will help launch Standard Publishing’s promotion for its 2012 Vacation Bible School theme.
“Music is such a powerful way to connect with an audience,” Yancy continued. “We all have events and memories in our life that are brought back to our remembrance when we hear a certain song.
“What an amazing way to plant the truth of God’s word in these young hearts. I believe this collection of songs will truly help these kids remember what they learned even years beyond their summer 2012 VBS experience.”
Standard Publishing, the original publisher of Vacation Bible School and an award-winning powerhouse in this field, continues to break new ground in VBS with signing Yancy.
“We have long been committed to providing original music each year for VBS as we want the message of VBS to continue to be reinforced by the music the kids are learning. This is some of the best learning times for kids, and most long-lasting, as the children go home singing these songs and continue to sing them for months and years afterwards,” said Bob Wallace, Standard Publishing Marketing Manager.
“Partnering with Yancy for these songs is a wonderful opportunity for everyone, we believe, to capture songs that kids today will love.”
Nashville-based Yancy has been writing and performing for more than 13 years, working for five years on staff as a church worship leader, then leading worship for a wide variety of ages at churches and events. She currently travels the country sharing her music by performing family concerts at churches and leading worship at conferences and camps.
She has produced 10 of her own CDs, in addition to composing and arranging for other Contemporary Christian Music artists. She’s written songs with Third Day’s Mac Powell and co-wrote Avalon’s hit single “I Don’t Want to Go” as well as Jaci Velesquez’ “Something Beautiful.” She recently released a new CD, Stars, Guitars and Megaphone Dreams.
Along the way, she’s written devotional books for worship teams, launched a father-daughter event with her dad, and provided church resource materials and led workshops for children’s worship leaders. To learn more about Yancy, visit www.yancynotnancy.com.
Standard Publishing’s award-winning VBS programs consistently rank high with consumers for Biblical content, thorough lessons, and variety of extra materials available. Earlier this year, Standard’s VBS added Top Pick VBS for 2011 from children’s ministry blog, About the Children’s Department, to its list of awards. Other recent awards include being named 2010’s Best VBS by Christianity Today’s Your Church magazine.
For more than 140 years, Standard Publishing has been raising the standard for true-to-the-Bible resources that educate, encourage and enrich. The company is based in Cincinnati, Ohio where it was founded in 1866. For more information, visit www.standardpub.com or call Standard Publishing at 1-800-543-1353.