Word Entertainment announces today the newly launched 25 LIVE agency, formerly known as The Breen Agency. In addition to its booking responsibilities with The Breen Agency’s original 25 artist roster, 25 LIVE will now also focus on touring and live events. The 25 artist roster includes acts such as Chris August, Phillips Craig & Dean, Point of Grace, Bebo Norman and Dove Award winner for New Artist of the Year Sidewalk Prophets, to name a few.
The Breen Agency was founded in 1998 by David Breen. Prior to starting the company, Breen worked with William Morris Endeavor for seven years. In 2009, Word acquired The Breen Agency and in that acquisition brought over agents David Breen, Dara Easterday and Rann Russell.
“We are so thrilled to announce the newly launched 25 LIVE agency, as this step represents the next evolution of our commitment to transforming our business model to meet the evolving needs of consumers and artists,” said Rod Riley, President and CEO of Word Entertainment. “The live experience is an integral dynamic of both the artist’s career and fan interaction and I am confident that we truly have the best of the best to achieve success in this area with David Breen and the team at 25 LIVE.”
“One of the things that excited me the most about bringing my agency to Word Entertainment was being a part of the bigger picture,” said David Breen, VP of Touring and Live Events of 25 LIVE. “There are many plans in place to expand not only the agency but how we incorporate the agency roster and the label roster into live events that we produce and promote here at the Word offices on 25 Music Square West. So when we were searching for a new brand, 25 LIVE seemed like a great way to convey our advancement into more than just a booking agency but a live events company.“
For the kick-off of the remodeled agency, 25 LIVE will produce the 2011 annual teen event, “Girls of Grace.” This one day conference for girls all across the country from ages 12-17 will begin with the Girls of Grace Tennessee in Nashville, TN on Feb. 19, 2011. “Girls of Grace” will visit 10 cities each year for the state-wide event. The 2011 event will feature musical guests including Meredith Andrews, Jason Castro, Point of Grace and Satellites and Sirens. The event’s key note speakers scheduled for “Girls of Grace” include Point of Grace’s Leigh Cappillino and Denise Jones, Constance Rhodes, Chris Wheeler as well as cooking tips with Point of Grace’s Shelley Breen and fashion show/styling tips with Amber Lehman. Confirmed cities for the conference include Greensboro, NC on March 5 and Dallas, TX on April 9.
For more information on 25 LIVE, please visit www.25LIVE.com.
For more information on “Girls of Grace,” please visit www.girlsofgrace.com.
About Word Entertainment
A leader in the music industry for 59 years, Word Entertainment, a Warner/Curb company, is a unique, comprehensive entertainment company comprised of multi-faceted artist service departments including publishing, merchandising, booking, and online initiatives. Word Entertainment represents some of the top names and brands in music, including Point Of Grace, BarlowGirl, Francesca Battistelli, Group 1 Crew, Sidewalk Prophets, Chris August, Mark Schultz and Big Daddy Weave and is home to Word Distribution, Word Print, 25 LIVE, Word Music Publishing and Word Label Group’s Word Records, Fervent Records and Myrrh Records.