Awesome day today with the new issue up featuring For Today, and then we get a new Skillet video as well!
In the premiere over at Loudwire, they had this to say about the video:
The clip, directed by Joey Papa and produced by Benjamin Kasica, finds the band delivering a hard rocking performance against a white backdrop, while the conceptual part of the clip centers on a woman in a series of different realities fighting for her life. In one reality, she’s running through a snow covered forest, putting on a gas mask to escape some toxic fumes. In another, she emerges from a pile of ash and a third scenario finds her isolated in a room, taking hits of oxygen and trying to decide what to do with a container filled with a red substance. How does it all tie together? Watch the video above to find out.
Frontman John Cooper tells Loudwire, “Filming ‘Not Gonna Die’ was especially cool because we have not done a video with such a surreal storyline. This is my personal favorite song on the record so I’m pleased that the video captured the drama of the music.”