GOT BLU-RAY? GET VEGGIETALES®!

Big Idea Entertainment Ships First Ever VeggieTales’ Titles On Blu-ray This February

New Format To Launch Exclusively in Christian Market, Becoming First Children’s Brand in CBA to Release on Blu-ray

Big Idea Entertainment, a leading studio and producer of children’s and family programming, characters and brands, announced today that for the first time they will release six of their top High Definition (HD) titles from its best-selling animated series VeggieTales® on Blu-ray early next year.  Heading exclusively to Christian retail on February 18, 2012, each Blu-ray title will include a DVD disc complete with specially added bonus features and will be available for $16.99 SRP.  These VeggieTales’ titles will be the first children’s “direct-to-DVD” Blu-ray discs released in the CBA market.

With Sony’s Blu-ray Disc technology gaining favor with consumers as the next-generation home video format and as top CBA retailers are creating Blu-ray sections for their stores, Big Idea responded to the growing consumer demand by making the best-selling VeggieTales titles available on Blu-ray.

“Big Idea’s VeggieTales was born out of creative innovation and state of the art technology and has grown over the years thru a variety of formats – including VHS, DVD and digital delivery,”  says Greg Fritz, SVP Sales and Marketing, Big Idea Entertainment. “Bob, Larry and the Veggie crew will now make their debut on Blu-ray – ensuring the brand continues to be available in the most current and cutting edge format in the market.  We trust our consumers will enjoy the new experience only Blu-ray technology can offer.”

The new Blu-ray / DVD combo packs from VeggieTales launch with a national radio, print and online advertising campaign. Additionally, Big idea is offering a $3 mail in consumer rebate with the purchase of each title.

VeggieTales episodes releasing on Blu-ray February 18, 2012 include:

Pistachio—The Little Boy That Woodn’t

A lesson in listening to your parents

Total Run Time: 50 minutes

Street Date: 2/18/12 CBA

SRP: $16.99

UPC: 820413123444 (CBA)

Minnesota Cuke and the Search for Noah’s Umbrella

A Lesson in Confidence

Total Run Time: 50 minutes

Street Date: 2/18/12 CBA

SRP: $16.99

UPC: 820413123543 (CBA)

The Wonderful Wizard of Ha’s

The Story of the Prodigal Son

Total Run Time: 49 minutes

Street Dates: 2/18/12 CBA

SRP: $16.99

UPC: 820413123840 (CBA)

Tomato Sawyer & Huckleberry Larry’s Big River Rescue

A Lesson in Helping Others

Total Run Time: 50 minutes

Street Dates: 2/18/12 CBA

SRP: $16.99

UPC: 820413123642 (CBA)

LarryBoy & the Bad Apple

A Lesson about Temptation

Total Run Time: 46 minutes

Street Dates: 2/18/12 CBA

SRP: $16.99

UPC: 820413123741 (CBA)

Moe and the Big Exit

A Lesson in Following God’s Directions

Total Run Time: 52 minutes

Street Dates: 2/18/12 CBA

SRP: $16.99

UPC: 820413123949 (CBA)

About Big Idea Entertainment

Big Idea Entertainment is a leading studio and producer of children’s and family programming, characters and brands. Big Idea’s best-selling animated series VeggieTales® is the #1 animated home video animated series in the US with moms of pre-schoolers*.  Since 1993, VeggieTales® has sold 54+ million videos, 13 million books and more than 7 million CDs.  VeggieTales® and Big Idea’s property, 3-2-1 Penguins! ®, enjoyed four seasons as top-rated series on NBC Saturday mornings, Telemundo and ION TV via the qubo® children’s programming block.  The studio’s two theatrical releases, Jonah-A VeggieTales Movie® (2002), and Universal Pictures’ and Big Idea’s The Pirates Who Don’t Do Anything®-A VeggieTales Movie® (2008), are distinguished among the top ten most successful faith-based films of all time. Big Idea also maintains an extensive presence in publishing, licensing and live entertainment arenas. For more information on Big Idea, visit: www.veggietales.com.

*Spring 2010 Q-Score

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