NOT FOR SALE
The international anti-slavery organization Not For Sale launched Free2Rock this January to raise funds, awareness and action around the issue of human trafficking and modern-day slavery. Previous Free2Rock campaigns featured the Plain White T’s, Tenth Avenue North and Enation.
Each month, the San Francisco-based nonprofit collaborates with different artists to design and sell limited edition Free2Rock T-shirts. All proceeds from the shirts benefit Not For Sale’s anti-slavery initiatives and create new futures for survivors around the globe. This year the campaign has raised over $20,000.
Third Day’s Free2Rock campaign begins on May 15, 2012 at 6 a.m. PST and ends May 24, 2012 at 12 a.m. PST. Available for only 10 days, proceeds from this month’s campaign will help Not For Sale create programs that encourage economic development and provide job and artisan skills training for vulnerable communities in the Peruvian Amazon.
In addition, the shirts are ethically produced at Not For Sale’s partner factory in El Salvador that employs and equips human trafficking survivors and individuals at risk of exploitation. Because of this campaign the factory has been able to hire 55 additional workers and start a training program for at-risk single mothers.
Mac Powell, lead singer of the multi-platinum Christian rock band, states, ”We in Third Day are honored to take part in Free2Rock! Not For Sale’s work reflects our desire as a band to see redemption and freedom for the vulnerable populations and we hope to make a direct impact in creating new futures for the 30 million slaves in the world today.”
Free2Rock Campaign Director Jill Morris said, “We’re excited to partner with Third Day and their fans on Free2Rock this May. From start to finish, the band’s campaign will prevent exploitation, protect freedom and dignity, and educate others on human trafficking. At Not For Sale, we know that if all of us work together can end slavery in our lifetime. Thanks to Third Day and their fans we can get a little bit closer to accomplishing that goal.”
For more information about Free2Rock and to purchase T-shirts, please visit: www.free2rock.org. Bands interested in becoming the next Free2Rock artist should contact Not For Sale’s Free2Rock Campaign Director, Jill Morris, at: Jill@notforsalecampaign.org
About Not For Sale
Not For Sale creates tools that engage business, government, and grassroots in order to incubate and grow social enterprises to benefit enslaved and vulnerable communities.