Project Debuts No. 9 on Billboard Top 200;
No. 1 on Billboard Contemporary Christian Chart
Lead Single “Losing” Continues to Impact Radio
Band Promotes Disc Via Early Fan Events Nationwide

As Billboard Magazine declares: “[t]o say this band is going to be the ‘next big thing’ feels like an understatement,” celebrated band Tenth Avenue North again lives up to industry and consumer buzz with its third studio project, The Struggle, which released Aug. 21.  The album debuted this week at No. 9 on the Billboard Top 200 and No. 1 on the Billboard Contemporary Christian chart, while its first single, “Losing,” maintains strong radio momentum.
The Struggle was preceded to retail by single “Losing,” which readily found an audience at both the Christian AC and CHR formats.  The song acquired 73 adds its first week out,
making it the most added debut Christian single in 2012 to date.  This week “Losing” continues to hold steady at No. 3 on the Billboard National Christian Audience chart, No. 3 on the AC Monitored chart and No. 2 at CHR with more than 82,500,000 cumulative impressions.  The music video for “Losing” also continues to gain traction at more than 115,000 total views.  Watch the video online atwww.youtube.com/watch?v=hHcVTbyJqis.

Tenth Avenue North kicked off promotional efforts for The Struggle this summer with fan-focused listening events in cities including Columbus, Ohio; Minneapolis and New York.  Last week, the group played a fan show in Dallas, sponsored by KLTY-FM, as well as acoustic performances at LifeWay Christian Store locations in Ft. Worth, Texas; Knoxville, Tenn.; and Indianapolis.  The latter was sponsored by K-LOVE Radio, who featured Tenth Avenue North in this video interview: www.youtube.com/watch?v=Pqu2j0IM3lg&feature=related.
Also in honor of street week, SiriusXM’s The Message channel hosted “Sharing ‘The
Struggle’ Week with Tenth Avenue North.” Throughout the week, Tenth Avenue North shared on-air aboutThe Struggle and introduced songs from the record. As one listener
responded, “…thanks for providing this opportunity to us listeners …I was really touched by their words.”  The Message aired a live special taping where invited fans gathered at SiriusXM studios to listen to an exclusive acoustic performance.
Tenth Avenue North will continue to support the new project with a 35-city “The
Struggle” tour this fall.  Additional support of the The Struggle includes
extensive feature coverage by Billboard MagazineCCM Magazineec: Essential Connection Magazine and Collegiate Magazine, among others.  A review by ChristianityToday.com calls The Struggle Tenth Avenue North’s “strongest album to date,” while Billboard Magazine says, “The group’s combination of ear-grabbing melodies and compelling lyrics (mostly penned by frontman Mike Donehey) are a winning formula the band continues on third album The Struggle.”
For more information on Tenth Avenue North and The Struggle, please visit: www.tenthavenuenorth.com,www.facebook.com/tenthavenuenorth or www.twitter.com/tenthavenorth.


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