SXSW Music Announces Panels, Bands and the Launch of the Event Schedule

The start of South by Southwest (SXSW) Music Conference and Festival is quickly approaching and countless events are being finalized. In preparation for 6 full days of events, SXSW Music presents a sampling of new panels, specialized programming for musicians, band highlights and the launch of the event’s schedule at SXSW takes place Tuesday, March 13 – Sunday, March 18, 2012 in Austin, Texas at the Austin Convention Center and at numerous venues throughout downtown Austin.

SXSW has always been about the music and the people who make it happen. This year, the SXSW Music Conference is proud to launch Artist Central, an area featuring programming specifically geared towards musicians. Highlights include digital recording software clinics by instructors from Berklee School of Music as well as instrument clinics on guitar, bass, drums, keyboards and more. Artist Central will be located in Ballroom E of the Austin Convention Center and will run Wednesday, March 14 – Saturday, March 17, 2012 and is open to SXSW registrants and official showcasing artists with wristbands.

There is no shortage of notable speakers on panels this year. Renowned chef and winner of Top Chef All Stars, Richard Blais sits in on the panel “Snacky Tunes: Food, Music & Internet Radio.” Artist Gloria Gaynor discusses the legislation that allows authors to reclaim their copyrights after 35 years on “How Stella Got Her Masters Back: Reversion Rights.” Entrepreneur and Former Executive VP of The Island Def Jam Music Group and Warner Music Group, Kevin Liles, talks about the many aspects of artists’ brands on the panel “Taking the Throne: The Brand is the New King.” Tor Erik Hermansen and Mikkel S. Eriksen, collectively known as StarGate, sit down for an interview to discuss their successful careers working with artists such as Ne-Yo, Rihanna, and Beyonce. Founder and CEO of, Billy Chasen, joins the panel “Social Music Strategies: Viral & the Power of Free.” Andrew W.K. will examine the influences of the occult in rock music on the panel “Blood Music Sex Magick.” Over 450 panelists are slated to converse and network in the friendly confines of the Austin Convention Center. Registrants and official showcasing artists with wristbands can further business and creative goals at the SXSW 2012 Music Conference.

The SXSW Music Festival is pleased to announce a few showcasing artist highlights:
The Ting Tings (Manchester UK – ENGLAND)
Counting Crows (Berkely, CA)
Metric (Toronto CANADA)
Vetusta Morla (Madrid, SPAIN)
Thee Oh Sees (San Francisco, CA)
Doomtree (Minneapolis, MN)
Stars (Montreal, CANADA)
Steve Aoki (Los Angeles, CA)
The Men (New York, NY)
The Big Pink (London, UK – ENGLAND)
The Drums (New York, NY)
Niki & The Dove (Stockholm SWEDEN)
The Black Belles (Nashville, TN)
Built to Spill (Boise, ID)
Craft Spells (Seattle, WA)
Danny Brown (Detroit, MI)
Turquoise Jeep (Des Moines, IA)
Blitzen Trapper (Portland, OR)

This list is only a portion of the bands that will be performing at the SXSW Music Festival and is subject to change. For a list of all of the bands announced so far, please go to

The schedules for SXSW 2012 are now live. With a multitude of panels, showcases, Music Gear Expo events, SXSW Trade Show events, and music parties, the online schedule helps attendees navigate through the prodigious amount of programming SXSW 2012 has to offer. While full scheduling information is still to come, lists of confirmed 2012 showcasing artists and panelists are now listed in our online schedule at As participants continue to confirm, this list will be updated on a daily basis. Create a personal SXSW schedule and check back often for additions to the 2012 event.

SXSW 2012, the world’s leading music industry event, marks the 26th edition by presenting this highly anticipated convergence of all things music. SXSW aims to educate and inspire participants by offering numerous industry events and countless networking opportunities. The previously announced Bruce Springsteen keynote will anchor four days of panels, interviews, workshops, peer meetings, music gear expo, and a trade show exhibition. After a full day of events at the Austin Convention Center, attendees take to the streets for the world-renowned music festival which showcases over 2000 acts from over 55 countries on 90 stages throughout downtown Austin. Conference registrations and hotel requests are now being accepted. For more information on every aspect of SXSW please go to

SXSW® 2012 is sponsored by Miller Lite, Sonicbids, Chevrolet, IFC, Pepsi, Doritos, Monster Energy,, Esurance and The Austin Chronicle.


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