The ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL is pleased to announce this year’s festival sponsors! The 2012 ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL is presented by ROCKSTAR ENERGY DRINK and is sponsored by Jagermeister, Sumerian Records, Zippo, Ibanez, Hot Topic, Matador, Air Force Reserves, Revolver Magazine, Century Media Records, Metal Blade Records, Roadrunner Records, the Keep A Breast Foundation, Living The Dream, South Surf Clothing, Snagola, US Army, SJC Drums, and See below to learn more about this year’s exciting sponsors, and stay tuned to for more information coming soon.

The ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL is only shortly over three weeks away!  See below for all current tour dates and log on to and for up-to-date ticketing information.


6/30 San Bernardino, CA @ San Manuel Amphitheater

7/1 Shoreline Amphitheater @ San Francisco, CA

7/3 Seattle, WA @ White River Amphitheater

7/4 Boise, ID @ Idaho Center Amphitheater

7/6 Phoenix, AZ @ Ashley Furniture Home Store Pavilion

7/7 Albuquerque, NM @ Hard Rock Casino Albuquerque Presents The Pavilion

7/8 Denver, CO @ Comfort Dental Amphitheatre

7/10 Dallas, TX @ Gexa Energy Pavilion

7/11 Houston, TX @ Cynthia Woods Mitchell Pavilion

7/13 Tampa, FL @ 1-800-Ask-Gary Amphitheatre

7/14 Atlanta, GA @ Aaron’s Amphitheatre at Lakewood

7/15 Indianapolis, IN @ Klipsch Music Center

7/17 Bonner Springs, KS @ Capitol Federal Park at Sandstone

7/18 Oklahoma City, OK @ Zoo Amphitheatre

7/20 St. Louis, MO @ Verizon Wireless Amphitheater

7/21 Chicago, IL @ First Midwest Bank Amphitheatre

7/22 Detroit, MI @ DTE Energy Music Theatre

7/24 Cincinnati, OH @ Riverbend Music Center

7/25 Cleveland, OH @ Blossom Music Center

7/27 Philadelphia, PA @ Susquehanna Bank Center

7/28 Pittsburgh, PA @ First Niagara Pavilion

7/29 Washington, DC @ Jiffy Lube Live

7/31 Saratoga Springs, NY @ Saratoga Performing Arts Center

8/1 Buffalo, NY @ Darien Lake PAC

8/3 Boston, MA @ Comcast Center

8/4 Scranton, PA @ Toyota Pavilion

8/5 Hartford, CT @ The Comcast Theatre



“ROCKSTAR is the world’s most powerful energy drink. Enhanced with the potent herbal blend of Guarana, Ginkgo, Ginseng and Milk Thistle, ROCKSTAR is formulated to provide an incredible energy boost for those who lead active and exhausting lifestyles – from athletes to rock stars.

ROCKSTAR ENERGY DRINK is available in nineteen amazing flavors: Original, Sugar Free, Zero Carb, Recovery Lemonade, Recovery Grape, Recovery Orange, Energy Cola, PerfectBerry, 2X, Xdurance, Coconut Water, Rockstar Relax, Rockstar Iced, Tropical Punched, Juiced Mango Orange Passion Fruit, Juiced Guava, Roasted Mocha, Roasted Latte, and Roasted Light Vanilla.

ROCKSTAR ENERGY DRINK is available at convenience and grocery retail outlets across the United States, Australia, Baltics, Belgium, Canada, Czech Republic, Denmark, Finland, France, Poland, Germany, Greece, Ireland, Japan, Mexico, New Zealand, Norway, Slovakia, South Africa, Spain, Sweden, Switzerland, The Netherlands, the United Arab Emirates, and throughout the United Kingdom.

ROCKSTAR ENERGY DRINK supports the active Rockstar lifestyle in Surf, Skate, Snow, MX, BMX, Off-Road, MotoGP, Rally, Wake, MMA, Bull Riding, Bands, DJs, and Live Music.”

Find us at:



Jägermeister will be a big part of Rockstar Mayhem again in 2012 with plenty of giveaways, Jagerettes and exclusive signings at each festival date!  This years’ artist signings will include KERRY KING of SLAYER and the guys from ASKING ALEXANDRIA, so be sure to stop by the Jagermeister booth at your local festival date to check on signing times.  Also be sure to check out for tour dates, photos and to view the new ‘A Stronger Bond’ commercial featuring Kerry King!


Sumerian Records (the world’s premiere metal label) is beyond excited to be sponsoring its own stage at this summer’s Rockstar Energy Drink Mayhem Festival. This stage is going to feature three of the label’s hottest and most talked about up-and-coming artists within the metal scene.

San Antonio’s UPON A BURNING BODY have performed select dates on the Mayhem Festival before, but this will be the chance they have been anxiously awaiting to finally perform on the entire tour. Expect lots of new tunes from the band’s highly acclaimed new effort, RED.WHITE.GREEN., amongst a slew of crowd favorites.

Mayhem also marks the much anticipated French metallic powerhouse Betraying The Martyrs return to North America as this will be their third tour StateSide in support of their debut effort, Breathe In Life. This six-piece fine-tuned killing machine has a refreshing attitude to modern metal that is certain to take the music scene by storm.

I THE BREATHER are one of the most enthusiastic, hard working and promising new bands to come onto the scene as of late and their highly acclaimed sophomore full-length album, Truth and Purpose, created an undeniable buzz that spread like wildfire. I

In addition to all of this, Sumerian will also have its most prolific artist, ASKING ALEXANDRIA, on a rotating main-stage slot. This UK sensation have undoubtedly proved to all naysayers that they are one of the genre’s most exciting, ground-breaking and heralded artists as their critically acclaimed newest album, Reckless and Relentless, debuted at #9 on the Billboard Top 200 charts scanning an impressive 31,449 units. This is controversial, unapologetic hard rock at its very finest.

The Sumerian Records’ tent will also be a premier destination for concertgoers with meet and greets with all performing label artists, fan-friendly promotions and contests, as well as offering the chance to purchase albums from all four bands at a special price. Be sure to follow Sumerian Records at for the most up-to-date information on all Mayhem Fest artists and happenings.


One of the most recognized brands in the world, Zippo was founded in the fall of 1932 by George G. Blaisdell in Bradford, PA, where it recently manufactured its 500th million windproof lighter. With the exception of improvements to the flint wheel and modifications in case finishes, the product remains unchanged and is backed by the company’s famous lifetime guarantee – “It works, or we fix it free™”. Zippo’s diverse product line includes lighter accessories; butane candle lighters; watches, fragrance, and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts.  Zippo markets in over 160 countries and also owns the Ronson brand of lighters and fuel and W.R. Case and Sons Cutlery Company, both based in Bradford, PA.  For more information, visit


What better way for Ibanez to celebrate the 25th anniversaries of its iconic RG and S guitar models than to be the exclusive guitar and bass sponsor for the 2012 ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL. Known for creating instruments that enhance speed and playability, Ibanez also leads the pack as a pioneer in the development  of 7 and 8 string guitars. Look for Ibanez signature artists and endorsers in Slipknot, Asking Alexandria, The Devil Wears Prada, As I Lay Dying, and other bands to prove once again that the guitar builders at Ibanez are truly the Masters of More.

Hot Topic:

Hot Topic is a retail brand beloved for our band-related apparel and accessories, licensed merchandise, and fashion apparel for an edgy subculture of rebellious and expressive individuals. Over the last 20 years, Hot Topic has worked with thousands of bands to develop and sell apparel and other gear, introduce new music and more. Hot Topic’s passion for music has led us to support hundreds of shows and tours – and we are proud to be a retail sponsor of the 2012 Mayhem Tour. Hot Topic operates 624 stores in the U.S., Canada and Puerto Rico and an online store at Find out what we’re doing on the Mayhem Tour by following us on Twitter (, Facebook ( and YouTube (

MATADOR Beef Jerky:

MATADOR Beef Jerky, based in Minong, Wis., is produced by Jack Link’s Beef Jerky and distributed by Frito-Lay North America. The MATADOR brand offers a full line of powerfully-bold, meat snacks for today’s snacking consumers, with a unique style of jerky that’s easier to bite and chew, and snack sticks that deliver the perfect blend of spice and snap.  MATADOR beef jerky and snack sticks are available nationwide. For more information check out and


For over 30 years, Monster’s powered the music that pounds you with our professional line of cables and connectors, hooking up stages and studios for Slayer, Anthrax, White Zombie, Slash, and Ozzy Osbourne, to name a few.

That’s just part of Head Monster Noel Lee’s mission to make music sound better. We’ve spent decades improving audio technology to give people true sound reproduction…nothing added, nothing lost. Monster revolutionized the music industry when we introduced Beats™ by Dr. Dre headphones, and we quickly built on that success to become the world’s leading manufacturer of premium headphones. Since then, we’ve branched out into new genres and categories, like our iSport high-performance sports headphones and our customizable Inspiration headphones.  Monster also leads the way with advanced solutions for high-performance home entertainment, audio, home theater, computers, and gaming, along with continuing to innovate in the fields of mobile accessories, home speakers, and professional audio.

Monster proudly throws our full support behind the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL. Explore the world of Monster at

Air Force Reserves:

President Harry Truman called for the formation of the Air Force Reserve in 1948, just a year after the United States Air Force was formed. Originally, the Reserve was conceived as a “stand by” force for emergencies. But in February 1997, the Air Force Reserve changed from a Field Operating Agency to a Major Command (MAJCOM). Since then, the over 71,000-member force has evolved into the Air Force’s Wingman, performing the same missions and working side-by-side on the same equipment. The Air Force Reserve is an exciting, vibrant part of the nation’s defense. It offers similar benefits afforded to those on active duty, with one major addition: the benefit of time. Time to be with your family, time to work at your civilian career, and time to serve your country. An ideal option for those who have never been in the military and want to participate without being on full-time active duty, the Reserve is also a great way for those in other branches of the military to continue their benefits. Those include educational and retirement programs; starting their civilian careers with the stability of a second paycheck; and continuing the camaraderie and adventure only available through the service.

REVOLVER Magazine:

Revolver is the No. 1 hard-rock and heavy-metal destination in the world. In print for over 10 years, the magazine takes readers into the studio, onto the stage, and behind the scenes, providing in-depth information, mind-blowing original photography, and editorial insights they can’t find anywhere else. Revolver was recently named by Billboard as the No. 1 place to get maximum exposure as a hard-rock artist!
Every year Revolver throws the premiere U.S. hard-rock and metal awards show, the Revolver Golden Gods. Approaching it’s 5th anniversary, the show has featured appearances by Ozzy Osbourne, Metallica, Johnny Depp, Motley Crue, Gene Simmons, Jack Black, Rob Halford, Dave Grohl, Rob Zombie, Slash, Lemmy Kilmister, Dave Mustaine, Alice Cooper, Marilyn Manson, William Shatner, Kat Von D, and many others. Revolver sponsors over 20 hard-rock tours each year, including the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL. Its website ( features exclusive interviews, music and video, photo shoot outtakes, and contests. RevolverTV, the main home of hard rock and heavy metal programming on all mobile phones, features new videos weekly on over 200 mobile networks including the latest versions of Android and iPhone. This year’s ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL issue hits the street on July 10th, 2012. Check the official Revolver Magazine festival program for set times at the show!

Revolver Magazine will be back for the fifth year to sponsor ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL!  Revolver’s crew will be at every date with their signature yellow tent giving away thebest prizes and hosting the most exclusive band signings of the tour! Stop by the Revolver tent in your city to pick up a limited-edition Mayhem Festival poster, drawn by fame Batman/Spawn artist Greg Capullo. Musician’s Institute will make a special appearance at ten tour dates to show guitar fans how to shred like the best guitarists inthe industry.

Century Media Records:

Century Media is delighted to be a part of the ROCKSTAR ENERGY DRINK MAYHEM FESTIVALonce again. Always at the forefront with an active role in emerging stylistic nuances, CM has truly shattered the barriers and exemplified diversity in extremes while remaining rooted in the underground but giving bands opportunities outside of the normal means with major league international touring, commercial radio play, and music placement in high-profile films, TV and commercials. Despite all of the years and breakthroughs the company maintains their organic, family feel and business is still being conducted by fans of the music for fans of the music. Century Media coined the phrase, “Metal for the Masses” and teaming up with the ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL give them the chance, yet again, to do just that.

Metal Blade Records

Founded upon owner Brian Slagel’s enduring drive to find great bands and get their music out to as many people as possible, since 1982 Metal Blade has brought wave after wave of powerful, innovative, and often genre-defining music to the ever-hungry metal masses. It is this ethos that has seen Metal Blade build up a stunning and diverse catalogue, weather the various storms facing any independent label, and in an age of declining record sales boast the most successful years of its existence as it strides into its fourth decade. “How important is Metal Blade to our career? They’re only the reason we are enjoying the worldwide success we have today,” states Metallica’s James Hetfield. “Without Metal Blade, there is a damn good chance we never would’ve made it out of L.A,” says Slayer’s Kerry King. Metal Blade artists on Rockstar Energy Drink Mayhem Festival this year include As I Lay Dying and Whitechapel. Both artists have new albums being released in the second half of 2012 – follow @metalblade on twitter for updates throughout the summer and beyond. Visit the Metal Blade booth at each date of the festival for exclusive merchandise.

Roadrunner Records:

Roadrunner Records will once again be a part of the annual ROCKSTAR ENERGY DRINK MAYHEM FESTIVAL. Since the festival’s inception in 2008, Roadrunner has been proud to be a major presence at the show and 2012 will be no exception, as multiplatinum hard rock institution SLIPKNOT will be headlining the main stage. This marks the band’s second stint on the tour –they headlined the inaugural festival- and their first major U.S. run since 2009. Slipknot is like no other band the rock scene has ever encountered, having fostered their own culture and lifestyle, along with a legion of passionate, disciple-like fans. To celebrate two decades of game-changing existence, the band will release Antennas to Hell, a “best of” collection documenting its inimitable career thus far on July 17.

This year, Roadrunner will be offering concertgoers a chance to purchase Slipknot’s latest release Antennas To Hell and meet members of the band.

Keep A Breast:

The Keep A Breast Foundation™ is the leading youth-focused, global, nonprofit breast cancer organization. Our mission is to eradicate breast cancer for future generations. We provide support programs for young people impacted by cancer and educate people about prevention, early detection, and cancer-causing toxins in our everyday environment.

The Keep A Breast Foundation™ is headquartered in the United States as a 501 (c) (3) nonprofit.  We are supported in fulfilling our mission by international partners Keep A Breast Canada, Keep A Breast Europe, and Keep A Breast Japan.

Living The Dream Foundation:

Living The Dream Foundation will be joining Rockstar Energy Drink Mayhem Festival this summer to grant Dream Days for children in need. LTDF is a non-profit that makes dreams come true for children with life-threatening afflictions while enriching their lives with the positive message and family of Living The Dream. All tour long they will be selecting one special person to experience a once in a lifetime VIP day. LTDF’s special guests will be taken onstage, backstage, get meet-and-greets with whoever they would like, and the chance to eat dinner with all of the bands. For more information visit or


Snagola was launched in early Summer 2011 to bring together compelling and relevant Merchant offerings directed at College Students. We have grown to offer promotional Gift Cards through our e-Gift Card Store ( Snagola’s Homepage still offers “Featured Promotions” that we negotiate with Retailers on your behalf to bring you exclusive deals with great discounts. Snagola has compiled the best of what is out there. We even put together unique promotional offerings with partners including the Vans Warped Tour and Rockstar Mayhem Festival.  While our focus is the needs, wants and desires of the College Student, everyone can take advantage of the offers on Snagola.  Visit Snagola online for more information at:


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