and Slacker Radio Announce Partnership during South by Southwest (SXSW) 2012

Music Powerhouses Join Forces to Create World’s First Radio Channel for Undiscovered Artists and Bands, the break-through creator of the “Social Music Network”™, today announced a dynamic partnership with industry heavy hitter Slacker, Inc. (

Through this historic affiliation, ( — a start-up company dedicated to helping independent music artists get discovered and become successful– will soon launch a new channel on Slacker Radio dedicated to showcasing the talents of undiscovered artists and bands.

“With this partnership, we’re giving birth to the world’s first radio station devoted exclusively to giving undiscovered artists and bands the chance to have their music heard by millions of potential fans 24 hours a day,” said Jack Wishna, the noted entrepreneur and promoter who founded “For artists looking for their big break, the powerful combination of and Slacker gives them by far the most visible exposure they can find for their music and their careers.”

The web-based is transforming the landscape of the independent music community by consolidating services such as artist development, promotion and distribution into a one-stop shop integrated with Facebook, Twitter and other social media, and by offering music fans an easy way to discover and engage new artists and bands around the world.

Aspiring artists on are provided with the tools to break through the clutter of familiar shows such as ‘American Idol’, ‘X Factor’ and ‘The Voice,’ which look only at the artists that can fit into their cookie-cutter mold. New artists on have the opportunity to work one-on-one with a dream team of Grammy Award-winning music producers while building strong, engaged fan bases, and getting promoted by millions of fans worldwide.

Slacker, Inc., one of the hottest interactive radio services available, is working with to kick off the new “Slacker Spotlight station,” called ROCK CITY CLUB. The station will be dedicated to highlighting the talents of undiscovered artists and bands from This new station will provide standout artists and bands with the opportunity to broadcast their music to millions of potential fans online at and now on Slacker Radio to be broadcast through the Internet and to mobile devices everywhere.

“We are extremely excited about working with Slacker, Inc. to create new opportunities for undiscovered artist and bands,” said Wishna, President & CEO of Rockrena Inc. as he announced the partnership in a press event at the South By Southwest music festival in Austin, Texas. “This collaboration will add a new dimension to the way we discover the future stars of tomorrow.”

In addition, Slacker, Inc. has agreed to offer the members of extraordinary opportunities that most unsigned talent could never have the chance to take advantage of before.

“Having the best of’s rising artists on Slacker Radio is a notable breakthrough, putting artists on an even level with larger, label-backed acts,” said Jonathan Sasse, SVP marketing of Slacker. “This will enable emerging artists to have an audience with the millions of Slacker Radio listeners while giving fans the ability to propel their favorite artists to new heights.”

“We are proud to have Slacker Radio as one of our key partners and we’re looking forward to giving our members another outlet to get their music heard by millions of new fans,” said Ofek Hayon, Chief Business Development Officer at Rockrena Inc. “At the same time, Slacker listeners are going to be in for a treat with all the new talent they will be discovering on the Rock City Club station.”
Artists and bands that want to learn more can go to

About Rockrena Inc. and
Rockrena is the parent company of, the break-through creator of the world’s first “Social Music Network” dedicated to helping independent music artists and bands be heard and have the chance to get discovered. The online platform offers millions of aspiring artists a fresh alternative to competitions such as ‘American Idol’, ‘X Factor’ and ‘The Voice’ where only a lucky few make it onto national television and prominence. is a one-stop shop that focuses on the millions of undiscovered artists and bands and provides them with the tools to break through the clutter and build strong, engaged fan bases.

The Producers Circle at, headed by RON DANTE, Executive Director of Talent Acquisition, brings together and includes the largest music producers in the world. Producer’s Circle producers have earned over 120 Grammy Awards, have over 210 Top 40 songs, and 60 # 1 songs, and produce for the artists and bands: Bon Jovi, Madonna, Elton John, Billy Joel, Bruce Springsteen, Rod Stewart, Aerosmith, KISS, Kelly Clarkson, Selena Gomez, Plain White T’s, Justin Timberlake, John Legend, Metallica, Usher, Phil Collins, Kanye West and many more.

For regular Rock City Club updates follow Rock City Club at become a Fan on Facebook at , or watch Rock City Club video content at or visit our site at


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