Innovative Site for Christian Teen Girls Sees Impressive Growth, Creates New Interactive Content, and Captures Attention of the National Clothing Store Chain
KOHL’s Stores Offer Special Savings for the
ProjectInspired.com is quickly becoming the fastest growing Internet communities for Christian tween and teen girls. The site’s incredible reach and one-on-one engagement has now captured the attention of KOHL’s department stores who are now offering the Project Inspired audience special discounts on the Kohls.comwebsite.
Created by model and activist Nicole Weider, the site has been seeing an impressive growth over the past months, with almost 1,000 teens registering as Project Inspired Girls on the site in October. Project Inspired has a highly engaged audience with a fast-growing membership of almost 10,000 members, 35,000 Facebook friends and 80,000 monthly site visits. Project Inspired Girls participate in Girl Talk chats, video chats and even a Project Inspired Book Club.
This month, the Project Inspired Book Club is featuring the book “God Loves Ugly” by Christa Black. As a special feature, girls who participate this week in the website’s very popular Me Without Makeup section will automatically be entered to win a copy of “God Loves Ugly” as well as a CD from Christa. Past books have included “Waiting for Mr. Right,” “I Don’t Have Enough Faith to be an Atheist” and “Pilgrim’s Progress.”
One of the qualities truly unique to the site is the extensive content that is created by the girls themselves. Every Monday and Thursday, there is a live Bible Study hosted by girls who are active on the site. Daily, girls are able to post photos of themselves into the Me Without Makeup campaign where they encourage each other and share positive statements about each other’s unadorned beauty. New to the site is The Inspiration Wall, where girls can post photos, designs, quotes and images that capture what inspires the girls to live faith-filled lives.
In November, the readers will continue to take the reigns on content as well, as the site will be hosting a contest where girls are able to share their own relationship wisdom in articles meant to encourage, inspire and support each other. Each week, a different user-created article will be chosen to post, and the writer will be awarded a $25 gift card to C28.com.
This community based, user-generated model has certainly met a much-desired need for this demographic. Teens are meeting the needs of each other, encouraging and inspiring their community to lead faith-filled lives of purpose.
“This is just what we were hoping ProjectInspired.com would become, a community of young women who support and encourage each other to live Godly lives of purpose,” explains Nicole. “Hearing directly from the girls has been inspirational to me as well. We’re becoming a big family, and I’m honored and humbled to have so many sisters to share life with!”
Past articles written by Project Inspired girls: