BIG IDEA ENTERTAINMENT TO RELEASE ITS FIRST-EVER
MULTI-SUPERHERO THEMED DVD TITLE
VeggieTales®: The League of Incredible Vegetables
Features A Lesson In Handling Fear And Trusting God
Launch Supported by Extensive Marketing, Promotional, Licensing Campaign
Original, All-New Theme Song and Music Video Performed by GRAMMY®-nominated,
Dove Award-Winning Group Newsboys
Big Idea Entertainment, a leading studio and producer of children’s and family programming, characters and brands, announced today they will release their first-ever superhero themed DVD title, VeggieTales®: The League of Incredible Vegetables, on October 13 and October 16, 2012 in Christian and general market stores respectively. Based on Psalm 56:3 (ESV) which says, “When I am afraid, I will put my trust in You,” the title helps teach a lifelong lesson in handling fear, one of the most requested subject topics by VeggieTales fans and families, and includes a brand-new League theme song and music video by Grammy-nominated and Dove Award-winning group, Newsboys.
VeggieTales: The League of Incredible Vegetables is the fourth title in a series of DVD releases that stars the popular “LarryBoy” character. The DVD also introduces four new superheroes played by beloved VeggieTales characters Bob the Tomato, Petunia Rhubarb, Junior Asparagus and Mr. Lunt, all with hilarious superhero abilities. In addition to engaging bonus features, the DVD contains fun music fit for families, and the all-new Silly Song, “Supper Hero.”
“The superhero genre continues to amaze and captivate new generations of fans with new franchises debuting every year,” said Greg Fritz, SVP Sales & Marketing of Big Idea Entertainment. “Our VeggieTales heroes are unique in that they turn to God for guidance and assistance even though they possess some extraordinary abilities. We are thrilled to offer this action-packed new title that will have mass appeal based on the genre and also remind kids where their ultimate help comes from.”
VeggieTales: The League of Incredible Vegetables’ campaign launch is supported by a comprehensive marketing, advertising and licensing campaign. Promotional partners signed on include Chuck E. Cheese’s®, Braum’s Ice Cream and Dairy Stores®, Brother’s-All-Natural® and charity and non-profit groups Focus on the Family® and World Vision®. A series of League of Incredible Vegetables action figures, toys, apps and other products will also roll out beginning this fall.
It was a bright and sunny day in Bumblyburg until Dr. Flurry came to town. This chillin’ villain wants to freeze the entire city in fear! This job is too big for LarryBoy to handle alone, so he turns to “The League of Incredible Vegetables” for help! Thingamabob (Bob the Tomato), S-Cape (Mr. Lunt), Vogue (Petunia Rhubarb) and Ricochet (Junior Asparagus) are up for the task, but find that their own fears could land them in Dr. Flurry’s deep freeze! Will they remember to turn to the One who is bigger than all their fears before the whole town ends up on ice? Find out in this heroic new VeggieTales episode with a lesson in handling fear!
Advertising, Radio, TV and Online Support
The title’s marketing and advertising campaign includes extensive print, theater, radio, and online advertising, as well as social media promotions on Facebook, Twitter, Tumblr, Pinterest, Google+ and YouTube. An “Everyday Heroes” fan submission campaign will also support the release as well as interaction with mom and parenting bloggers. Street level promotions will take place with more than 250 members of the VeggieTales Ambassador team.
Chuck E. Cheese’s will run indoor advertising on closed-circuit televisions and in their birthday party area on the jumbo television screen with clips from the DVD and the Silly Song “Supper Hero” at select locations. Braum’s Ice Cream and Dairy Stores plan to coordinate a Kids Meal promotion in 275 restaurants which includes collectible VeggieTales toys themed to The League of Incredible Vegetables, bags that feature DVD artwork and in-store signage. Brother’s-All-Natural Fruit Crisps will host a special discount promotion of five dollars off a purchase of the DVD by mail if you buy one of their products and a copy of the DVD title. This offer will be featured on two million Fruit Crisps packages.
Big Idea Entertainment has teamed up with long term partner World Vision and new partner Focus on the Family to help promote VeggieTales: The League of the Incredible Vegetables. World Vision will feature the DVD in more than 13 million fall gift catalogs. Focus on the Family has created the How to Raise Incredible Kids Discussion Guide that is part of the title’s bonus features, as well created exclusive free downloads and offers for fans. For more information go to www.focusonthefamily.com.
This fall, an extensive line of VeggieTales: The League of the Incredible Vegetables consumer products will be available at Christian retail. The line up includes a six-character play set, Dress Up Petunia Doll, LarryCopter, Soft-n-Squeezy 4-Ball Set, God’s Super Hero Costume Play Set and an Adventures of the Good Guys 80-page book. A book and game app themed to the DVD will also release in conjunction with the title.
DVD promotions including MLB and MiLB games on-field contests and games, DVD giveaways for a row of seats, and jumbo-screen graphics and animations with VeggieTales characters in-action will take place in select stadiums this fall.
About VeggieTales: The League of Incredible Vegetables
Not Rated-50 minutes-Color-5.1 Surround Sound-English & Spanish Subtitles Close-Captioned
Full Screen & Widescreen Versions
DVD UPC Codes CBA: 820413125899 $14.99 (through Word Distribution) and GM: 037117046836 $ 14.97
About Big Idea Entertainment
Big Idea Entertainment is celebrating 20 years as a leading studio and producer of children’s and family programming, characters and brands. Big Idea’s best-selling series VeggieTales® is a one of the most recognized brands in the US with moms of pre-schoolers*. Since 1993, VeggieTales® has sold 60+ million videos, 13 million books and more than 7 million CDs. VeggieTales® and Big Idea’s property, 3-2-1 Penguins!®, enjoyed four seasons as top-rated series on NBC Saturday mornings, Telemundo and ION TV. The studio’s two theatrical releases, Lionsgate’s Jonah-A VeggieTales Movie® (2002), and Universal Pictures’ The Pirates Who Don’t Do Anything®-A VeggieTales Movie® (2008), are distinguished among the most successful faith-based films of all time. Big Idea also maintains an extensive presence in publishing, licensing and live entertainment arenas. For more information on Big Idea, visit: www.VeggieTales.com.
*Spring 2012 Q-Score
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