The Christian music industry has seen dramatic change in the past few years, with the economic downturn putting a lot of people out of jobs. However, something is happening outside of Nashville, with the beginning of a new label out of New York: GSR Records, which launches Wednesday, October 6th, 2010 at 8pm EST at www.GSRrecords.com.

The vision for GSR Records started when Allen Cuffey and his wife Leah, who own a recording studio called GIG Productions, were developing their own music ministry and producing their own recordings. Over the years they have served many Christian artists in and around New York City, developing friendships and connecting with other like-minded artists. Allen is a member of “Rev 7,” one of the group’s on his new label. He’s also an Associate Minister at the Old Ship of Zion Church and a DJ on Long Island’s WLIX Christian Radio. In the past, Allen has assisted and produced recording projects for Atlantic Records, Sleeping Bag Records, City Beat Records, Bulldog Evans Records and Black Rose Productions, just to name a few.

GSR Records has already established a following on Facebook and Twitter under the umbrella name “GSR Media.” Along with some highly aggressive long term marketing goals, they have implemented a campaign that has already established a wide fan base due to the variety of original music represented by the different artists on their roster.

“We’re breaking ground with a fresh sound in Christian music on many levels, while keeping the quality of artistry and a radio-friendly appeal in mind,” says Allen.

On October 6th at 8pm EST, there will be a live-streaming, one hour show at www.GSRrecords.com featuring a prayer and dedication to God and the Lord’s work. Then “Live From Studio G” will showcase the artists on GSRrecords as they perform songs for your listening pleasure. Scheduled to participate are: Hill & Ward with their rock driven sound, New Lewi, bringing his unique hip-hop style, Rev 7 with their multicultural and Gospel jazz flare, Laurie Marks Vincent with her inspirational and light adult contemporary fare, and Jeff Germain’s urban soul. You’ll also be able to see likeStephen’s latest adult contemporary Christian video as well as Kevin Keys and his powerhouse Gospel vocals.

“It will not be standard fare that evening, as we reach a broad audience,” says Allen. “Each artist has a great rapport with their audience, and can share impacting testimonies and milestones in their ministries.”

Mark it on your calendar! The launch of GSR Records takes place Wednesday, October 6th, 2010, at 8pm, EST, online at their website www.GSRrecords.com. Just click the Studio G link from the main page, and then click the arrow on the video displayed, to join the celebration that night.

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