Watch the video at VEVO!
debuted the new video for their next single “SMS (Shine)”
. The video’s centerpiece is a bit of nostalgia that everyone will remember from childhood: LITE-BRITE®
. Directed, shot and edited entirely by the band, the visually stunning new clip was created using over 700,000 LITE-BRITE® pegs composing 1,200 LITE-BRITE® images. No computer generated graphics or effects whatsoever were used. However, there were 2,150 man-hours from 83 friends who were powered by 148 pizzas! Watch the finished product at VEVO
Utilizing the ‘stop-motion’ style of filmmaking, “SMS (Shine)” tells the story of a couple falling in love. Each frame was painstakingly conceived with exquisite detail and ‘moving’ images. The creators even take us outside the canvas of the vintage toy to tell the couple’s story. It was a labor of love and the end result is mesmerizing. This is truly great visual art with a vintage toy from the 80s.