Live Nation and Facebook have joined together to launch an official Events tab on artist Pages. It will automatically integrate with Ticketmaster to allow for consumers to purchase tickets. In addition, when a user saves or joins an Event, they will be notified via Facebook when tickets are on sale for their Event.

The new tab debuted earlier this month on Jay Z and Beyonce’s Facebook Pages before their joint summer blow-out stadium tour.

This official Events tab makes it easier for fans to find out about local events, sure to be a huge benefit to artists booked through Live Nation. However, one of the big criticisms of the move is that, unlike apps like Bandsintown that support a whole range of artists, the Events tab will not be of much use to smaller, emerging artists.

via Hypebot


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