Eyewear Company to Partner with Not Of This World (NOTW) Christian Apparel

EOF and NOTW logos

Eyes of Faith Optical has signed a deal to become an official licensee of Not Of This World, a Christian apparel company with one of the most recognizable logos in the faith-based retail market.

“Not of This World is a lifestyle brand with a loyal consumer fan base,” said Jim Schneider, co-founder and President of Eyes of Faith. “Their impact became clear to me when I saw a woman with the NOTW logo tattooed on her arm at Disney World. This is a brand that really resonates with young people in particular and we’re thrilled to develop an edgy line of eyewear that will appeal to that audience.”

Not Of This World Apparel, whose clothing and accessories are found in a wide variety of Christian stores and online, gets about 5 million visits to its e-commerce website (www.c28.com) every year. The new licensing agreement means that Eyes of Faith will develop a line of eyewear and sunglasses featuring one of the highly-recognizable NOTW logos on each frame.

“We share the Eyes of Faith vision and mission to reach the lost and hopeless,” said Aurelio Barreto, founder and CEO of C28 Christian Stores and owner of NOTW Christian Apparel. “I spent the first 38 years of my life lost and looking for answers. Like Eyes of Faith, my company is about much more than moving product. We want young people, in particular, to realize there is a plan for their lives through the hopeful message of Jesus Christ.”

Eyes of Faith is a hope-inspired designer eyewear brand whose foundation donates a complete pair of glasses to a person in need for every Eyes of Faith frame sold. The brand also recently expanded their reach with the 2011 release of VeggieTales Eyewear for Children, which received an overwhelmingly positive response at Vision Expo East.

“We’re trying to cover as much demographic territory as possible,” said Schneider. “Our company was founded because we saw a need for hope and we wanted desperately to respond. This new partnership with Not of This World, our relationship with VeggieTales, and the general appeal of our product means 2-year-olds to 80-year-olds receive the message that they can inspire hope in another by giving them the gift of vision. And that’s why we exist.”

For more information on Eyes of Faith Optical or the Eyes of Faith Foundation, visit eyesoffaithoptical.com.


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