EMI Tangled up in blue

The partnership brings together tangle.com’s average of 2.5 million unique monthly visitors and nearly a million registered users with the digital distribution leader in Christian music¹.  Under the agreement EMI CMG gives tangle.com users access to authorized videos and recordings, including user-generated content, of all EMI CMG and digitally distributed label artists.  tangle.com will provide content aggregation, distribution and syndication, including ongoing promotions that will feature EMI CMG artists in highly visible positioning.

tangle.com CEO Trey Bowles said, “Music has become fundamental to tangle’s social networking community and with more than 50 percent of our searches looking to connect to music related content, it is one of the most important content elements on tangle.com.  We sought a partnership specifically with EMI CMG because of the quality, creativity and integrity of the EMI roster and we look forward to helping them build meaningful interactions with their fans.”

“Our new partnership with tangle.com is niche marketing at its most powerful.  EMI CMG can expand the impact of our artists by exposing their music directly to millions of Christian music fans who have chosen tangle.com as their preferred choice for social networking and online sharing.  We see it as a great opportunity to create deeper engagement between artists and fans,” said Bill Hearn, president and CEO of EMI CMG.

As this agreement is announced, TobyMac is featured prominently on tangle.com for his new CD Tonight which hit the Billboard Top 200 chart at #6 last week.  Positioning on tangle.com will assure every visitor to the site will see the promotion for TobyMac’s new CD and is typical of those that EMI CMG will continue to work with tangle. Promotions may include featured videos and music downloads, full-length album stream parties, artist devotionals, retail banner ads, homepage positioning, contests and sweepstakes and more.

EMI CMG Distribution was founded in 1994 to serve as the main distribution outlet for EMI CMG’s owned and distributed labels to the US Christian and general retail marketplace, and the international Christian marketplace. Since this distribution division was launched, EMI CMG has had more charting titles annually on Billboard’s Top Christian Charts than any other Christian distributor and has been named Billboard Magazine’s Top Christian Music Distributor 10 times since 1995.  In addition to distributing EMI CMG fully-owned labels, which include EMI CMG Label Group’s Sparrow, ForeFront, and Credential imprints, as well as EMI Gospel and Worship Together, EMI CMG Distribution has digital distribution agreements with Tooth & Nail/BEC, Centricity, EE-Taow Records, Gaither Music Group, Green Hill Productions, Inpop, Just Me Music, Spring Hill Music Group, VSR Music Group, Creative Trust Media, KingsWay and Guardian Studios/Bananas.  EMI CMG Distribution is a division of EMI CMG, a unit of EMI Music (www.emi.com). EMI Music is the recorded music division of EMI Group Limited, one of the world’s largest independent music companies. Its EMI Music division represents artists spanning all musical tastes and genres. Its record labels include Angel, Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin.

tangle.com is a global technology company that creates social networking tools for the faith-based and family marketplace. As one of the largest providers of Christian content in the world, tangle.com reaches well over two million unique visitors a month, with millions of page views and maintains over 750,000 registered users. Providing a place for Christians to connect, watch and share videos, access  the top artists in Christian music, read the Bible online through the Online Bible, upload prayers to the Prayer Wall and network with friends, tangle has become the largest Christian social network in the world. tangle is owned and operated by Big Jump Media Inc.