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On December 17, 2010, Grammy®-nominated metal group AS I LAY DYING shot a new music video for the track Anodyne Sea off the band’s latest album The Powerless Rise. Directed by McFarland and Pecci of Killswitch Productions and shot in the band’s hometown of San Diego, California, Anodyne Sea was shot from the POV perspective of drummer Jordan Mancino. The video tackles the issue of free speech and the worst case scenario of what could happen when you stand up for what you believe in regardless of the consequences. Check out the premier of Anodyne Sea exclusively on CraveOnline.com HERE.

AS I LAY DYING frontman Tim Lambesis comments on the video and working with the directing duo; “Ian and Mike have a passion for their art and they brought us an incredible treatment. Conceptually, I enjoyed making a video that is outside the box and with a style that is incredibly unique. I’m proud of the outcome and can’t wait for our fans to see it!” Technology played a crucial role in McFarland & Pecci achieving their vision. The video is shot using a custom designed helmet-cam rig with a Nikon D7000 HD-SLR camera and Teradek Cube for wireless video monitoring, both being cutting-edge video products. AS I LAY DYING’s Anodyne Sea marks the first ever music video to use this revolutionary technology, which is sure to start popping up in future music videos from artists spanning all musical genres.

Music video directors Ian McFarland & Mike Pecci have built a reputation for using the cinematic arts and sciences to translate the darkest moments of humanity into a visual experience. Their style is gritty, raw, sometimes controversial, and always compelling. “We collaborated closely with the band on this video to create a raw, intense look at the potential consequences for standing up for what you believe in. It is astounding to think about how many people are blind to the fact that violence is used every day to control public and personal opinion. AS I LAY DYING is to be commended for having the balls to create a video where they step outside their comfort zone and make such a relevant clip for our times” commented the directors.

Fans can also check out the following video clip where vocalist Tim Lambesis discusses the Anodyne Sea video shoot: http://www.youtube.com/watch?v=3jiJb-KRV50

Released earlier this year, The Powerless Rise debuted on the Billboard Top 200 chart at #10 and marks yet another major feat for the metal band that refuses to compromise their sound to conform to the mainstream as they continue to deliver heavy and melodic music to their fans around the world.

On Tuesday, November 9, AS I LAY DYING released a Limited Edition Super Deluxe Fan Box set that includes The Powerless Rise CD and 12″ vinyl picture disc, The Powerless Rise DVD documentary w/in studio footage and interviews + extras: guitar, bass, and drum tabs featuring Jordan Mancino, Nick Hipa, Phil Sgrosso and Josh Gilbert, song stems for “Upside Down Kingdom,” expanded recording outtakes, a hardcover book w/ lyrics, photos and editorial from the band, 12″ X 12″ lithograph, 3 guitar picks, mini drumstick keychain, As I Lay Dying patch, As I Lay Dying window cling and metal As I Lay Dying logo pin.

“the album demonstrates that the group has reached a new level of song song-craft and performance.” Guitar World Magazine

“a dominant force in the metal world.” Las Vegas Weekly

“metal/hardcore tour de force…as brutal as an uppercut to the throat” Alternative Press Magazine

“an instantly memorable modern metal album.” SputnikMusic.com

Catch the band as they tour the US beginning February 12 in Ft. Collins, CO at the Aggie Theater.

AS I LAY DYING
Tour w/ Winds Of Plague & After The Burial

02/12 Ft. Collins, CO The Aggie Theater
02/14 Fargo, ND The Venue
02/15 Omaha, NE The Slowdown
02/16 Madison, WI Barrymore Theater
02/17 Green Bay, WI Riverside Ballroom
02/18 Lansing, MI The Loft
02/19 Dayton, OH The Attic Club
02/20 Syracuse, NY Lost Horizon
02/21 Burlington, VT Higher Ground
02/22 Providence, RI The Met
02/24 New York, NY Gramercy Theatre
02/25 New York, NY Gramercy Theatre
02/26 Lancaster, PA Chameleon Club
02/27 Raleigh, NC Lincoln Theatre
02/28 Charleston, SC Music Farm
03/01 Wilmington, NC The Soapbox
03/02 Jacksonville, FL Freebird Live
03/03 Tampa, FL State Theater
03/04 Ft. Lauderdale, FL Culture Room
03/05 Gainesville, FL Common Grounds
03/06 Pensacola, FL American Legion Hall
03/07 Birmingham, AL Zydeco
03/09 Columbia, MO The Blue Note
03/10 Tulsa, OK Cain’s Ballroom
03/11 Wichita, KS The Cotillion

03/12 Colorado Springs, CO The Black Sheep 03/13 Farmington, NM Top Deck
03/15 Flagstaff, AZ Orpheum Theatre
03/16 San Luis Obispo, CA SLO Brew
03/17 Oakland, CA Oakland Metro
03/18 Sacramento, CA Ace of Spades
03/19 Anaheim, CA The Grove (California Metal Fest)

For more information, please visit:
http://www.asilaydying.com
http://www.thepowerlessrise.com
http://www.myspace.com/asilaydying
http://www.facebook.com/asilaydying
http://www.youtube.com/asilaydying
http://www.twitter.com/asilaydyingband

http://mcfarlandandpecci.com
http://teradek.com/

METAL BLADE WEBSITE | METAL BLADE MYSPACE

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