Bo Rice Returns with 3

American Idol alum Bo Bice will release his third album, aptly titled 3, on May 18^th (Saguaro Road Records in association with Bo’s own Sugar Money Records).  Soulful southern blues and rock, gospel-like choruses, Americana and a touch of country, the new album is much like Bice himself; irresistibly likeable, filled with easygoing charm and undeniable talent.

“I feel the new CD, 3, is my strongest to date,” says Bo, “filled with a plethora of sounds that show people who the real Bo Bice is.” “There’s something for everyone; country, soul, rock & roll…it’s like your favorite pair of jeans; it just feels right.” “Bo Bice is an enormously talented singer, songwriter and musician that has forged incredible relationships with the fans,” adds Mike Jason, Senior VP of Audio and Video Retail at Saguaro Road Records, home to Patty Loveless, the Blind Boys of Alabama, Tanya Tucker and Lonestar. “We are absolutely thrilled to be partnering with him for the release of 3.”

On 3, Bo wrote half of the songs himself and collaborated with other writers on the remainder, playing both acoustic and electric guitar during the recording sessions in his adopted hometown of Nashville. He was joined by Black Crowes drummer Steve Gorman and keyboardist AJ Croce, whose father Jim has long been one of Bo’s greatest songwriting influences.  Bo also produced five of the album’s songs, with an additional six co-produced with D. Scott Miller.

Bice’s Southern sensibility, earthy vocals and decidedly non-pop performances won over a nation of fans during the fourth season of American Idol, where he landed as the runner-up to Carrie Underwood.   His first single, “Inside Your Heaven,” reached #1 on the pop chart when it was released in 2005 and was certified gold after it became the second-highest debuting song of the year. His album (The Real Thing) debuted at #4 shortly afterward and was also certified gold, his 2007 follow-up (See The Light) was ranked #1 by VH-1, and he later sung lead on Santana’s single “Brown Skinned Girl” (certified gold). 3 is Bice’s third album and first for Saguaro Road Records.

Saguaro Road is an imprint launched by Direct Holdings Americas Inc, the company that markets and sells audio and video entertainment products under the Time Life brand, using it under license from Time Warner Inc.  The label focuses on artists that have a uniquely American roots oriented sound.

Time Life and the Time Life logo are registered trademarks of Time Warner Inc. and affiliated companies, used under license by Direct Holdings Americas Inc., which is not affiliated with Time Warner Inc. or Time Inc.  Headquartered in Fairfax VA, Direct Holdings Americas Inc.’s history began in 1961 as a direct marketing division of Time Incorporated specializing in music and books.  The business has been operated as a separate company since the mid-1970s when it relocated to Virginia, and has since grown to become one of the world’s largest direct marketers of audio and video products throughout North America, Europe and Australia.  The Company has set the standard in the direct response industry by pioneering direct marketing techniques and building one of the most trusted and recognized brands in commerce.  The Company now also sells its products through major traditional and non-traditional retailers around the world as well as via the Internet.  The Company was sold in 2003 to private investors. Saguaro Road Records is a trademark of Direct Holdings Americas Inc.