Pure Flix Entertainment (The Wager, Sarah’s Choice) is happy to announce the release of THE IMPOSTER on DVD, February 23, 2010.  THE IMPOSTER is distributed through EMI/CMG Distribution to CBA retail outlets nationwide.

Starring Kevin Max (dc Talk), Jeff Deyo (formerly of Sonicflood), and Kerry Livgren (Kansas, AD), THE IMPOSTER tells the story of a popular Christian rock band, Grand Design, whose lead singer, Johnny C (Max), is spiraling out of control.  After his wife and band mates discover his secret life offstage, Johnny C’s life begins to fall apart. Coached by his mentor Proff (Livgren) and a crazy homeless man Tom Wright (World Trade Center, Barbershop), he begins a journey back home to rebuild what is left of his family and home life.

Written and directed by Daniel Millican, THE IMPOSTER was a story that needed to be told.  “This movie was made for the church,” explains Millican.  “I find the closer I pull to Jesus, slowly the masks come off and masquerades end.  Hopefully this movie will help viewers choose to find their identity in Jesus.”

THE IMPOSTER’s story of redemption has struck a chord already in early reviews.

Tollbooth.org The Imposter shines in showing personal issues also exists in the Christian world and not all attempts to reclaim faith by the fallen have a happy ending. The overall message is truthful and grounded in reality – faith saves and provides for an abundant live if you work at your faith and your lifestyle. Also rising above the norm for a current period Christian film is the acting and soundtrack. The Imposter is worth seeing for these reasons and for the message it successfully provides.

Christian Music Zine – Final assessment – Thumbs Up!

Christian Cinema – 4 out of 5 stars

Dove Foundation – It’s truly a faith-based story about making correct choices in life, recovery and redemption with valuable lesson for all.  Dove Foundation Approved

The DVD, which includes bonus featurettes including “Unmasking The Characters”, Full Music Videos of “Believe (In An Act)”, “Empty”, “Carry On Wayward Son”, and Study Guide Scenes will be available at all major Christian stores on February 23, 2010.

For more information or media resources for THE IMPOSTER, visit: www.pureflix.com/imposter

ABOUT PURE FLIX ENTERTAINMENT:

Pure Flix Entertainment, LLC (PFE ) produces, distributes, acquires and markets Christian and family-friendly film properties. Pure Flix Entertainment unites some of the most respected and successful members of the Christian film community with the objective of positioning itself as the industry leader for the production and distribution of high quality, inspiring movies and television programs, while doing so with integrity. Media in the form of entertainment and education owns a sure path to how people think about life.  Impacting how they think can impact how they live and the choices they make.  And because the human mind thinks in pictures, we believe that film is a powerful social and spiritual influence.  For these reasons, our work and passion is the profitable production and distribution of inspiring, Christian and family values based forms of media. Mission Statement: transforming the human spirit through values based entertainment. For additional information please go to www.pureflixentertainment.com.

ABOUT EMI CMG DISTRIBUTION:

Billboard Magazine’s annual Top Christian Music Distributor since 1995, EMI CMG Distribution was founded in 1994 to serve as the main distribution outlet for EMI CMG’s owned and distributed labels to the US Christian and general retail marketplace, and the international Christian marketplace. In addition to distributing EMI CMG fully-owned labels, which include EMI CMG Label Group’s Sparrow, ForeFront, and Credential imprints, as well as EMI Gospel and Worship Together, EMI CMG Distribution has exclusive distribution agreements with Tooth & Nail/BEC, Creative Trust Media, EE-Taow Records, Gaither Music Group, Green Hill Productions, Hal Leonard, Inpop, Just Me Music, Madacy Entertainment, Spring Hill Music Group, Troubadour for the Lord, Universal Music Group, VSR Music Group, Anchor Bay Entertainment/Starz, Cloud 9 Games, First Look Studios, Genius Products, GT Media, Guardian Studios/Bananas, Kelly’s Filmworks, PureFlix Entertainment and Third Day Games. EMI CMG Distribution is a division of EMI CMG, a unit of EMI Music, part of EMI Group (www.emigroup.com); one of the world’s leading music companies. www.emicmgdistribution.com

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