{"id":23763,"date":"2014-07-04T19:59:41","date_gmt":"2014-07-05T00:59:41","guid":{"rendered":"http:\/\/hmmagazine.com\/dvanpelt\/?p=23763"},"modified":"2014-07-04T19:59:41","modified_gmt":"2014-07-05T00:59:41","slug":"cool-share","status":"publish","type":"post","link":"https:\/\/hmmagazine.com\/dvanpelt\/cool-share\/","title":{"rendered":"This is so cool I have to share it"},"content":{"rendered":"

\"jackwhite<\/a>
\n\u00a9 David James Swanson<\/p>\n\n\n\n
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JACK WHITE COLLABORATES\u00a0WITH PUNCHDRUNK FOR A ONE OFF SECRET PERFORMANCE IN LONDON<\/strong><\/h1>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n

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\u00a9 David James Swanson<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n
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Last night at midnight in central London, Jack White played a secret\u00a0show in the basement of a disused office block, to fans clad entirely in powder\u00a0blue medical\u00a0gowns.<\/p>\n

The event was a collaboration between Jack and theatre mavericks Punchdrunk, who had temporarily transformed the space into the Vescovo &\u00a0Co Clinic for\u00a0contagious diseases, staffed with doctors, nurses and orderlies\u00a0at the time of a disease\u00a0outbreak.<\/p>\n

Drawing on the themes of Jack White’s current album, Lazaretto<\/em>,\u00a0a\u00a0term used to describe a quarantine island, the experience began with an\u00a0elaborate online\u00a0treasure hunt. A spoof medical infomercial from 1948 appeared\u00a0in the archives of online medical resource the Wellcome Trust, which contained\u00a0various obtuse\u00a0clues leading Jack’s superfans to a website belonging to the\u00a0fake medical organisation, Vescovo & Company. Thousands of fans submitted\u00a0their details to this\u00a0website as part of an online screening for a contagious\u00a0disease. A lucky few progressed through the screening process and received a telephone call, inviting them to an out-of-hours\u00a0appointment at the Vescovo Clinic. Punchdrunk created the clinic across multiple floors of a disused building\u00a0owned by The Vinyl Factory.<\/p>\n

\"jackwhite2\"<\/a>
\n\u00a9 David James Swanson<\/p>\n

On arrival, fans were asked to change into blue medical gowns\u00a0before being subjected to a variety of treatments and tests in a maze of\u00a0medical rooms. Chaos descended as an outbreak\u00a0alarm was raised and terrified fans were herded into a smoke filled quarantine\u00a0chamber. Finally a screen\u00a0was dropped to reveal Jack and band in full medical\u00a0uniform who proceeded to belt out a thirty minute set before Jack himself\u00a0succumbed to the mysterious\u00a0disease. The rock star fell to the ground in a fit\u00a0of convulsions before being strapped to a stretcher and wheeled off to a\u00a0waiting ambulance.<\/p>\n

\"jackwhite3\"<\/a><\/p>\n

www.jackwhiteiii.com<\/a><\/b><\/p>\n

http:\/\/punchdrunk.com\/<\/a><\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

How awesome is that? I mean…really! Genius might be a little too generous, but fun-loving and brilliant are not far off the mark. I love it.<\/p>\n

Thanks to Nasty Little Man PR and David James Swanson for documenting this event.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a9 David James Swanson JACK WHITE COLLABORATES\u00a0WITH PUNCHDRUNK FOR A ONE OFF SECRET PERFORMANCE IN LONDON \u00a9 David James Swanson Last night at midnight in central London, Jack White played a secret\u00a0show in the basement of a disused office block, to fans clad entirely in powder\u00a0blue medical\u00a0gowns. The event was a collaboration between Jack and […]<\/p>\n","protected":false},"author":12,"featured_media":23764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[3716,688,3712,1548,3715,2567,3714,3207,3713],"class_list":["post-23763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-asylum","tag-comedy","tag-drama","tag-jack-white","tag-pschyo","tag-rock","tag-shock-rock","tag-the-white-stripes","tag-theater","cat-17-id"],"yoast_head":"\nThis is so cool I have to share it - The Original Heaven's Metal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hmmagazine.com\/dvanpelt\/cool-share\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Doug Van Pelt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hmmagazine.com\/dvanpelt\/cool-share\/\",\"url\":\"https:\/\/hmmagazine.com\/dvanpelt\/cool-share\/\",\"name\":\"This is so cool I have to share it - The Original Heaven's Metal\",\"isPartOf\":{\"@id\":\"https:\/\/hmmagazine.com\/dvanpelt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/hmmagazine.com\/dvanpelt\/cool-share\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/hmmagazine.com\/dvanpelt\/cool-share\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/hmmagazine.com\/dvanpelt\/wp-content\/uploads\/2014\/07\/jackwhite-1.jpg\",\"datePublished\":\"2014-07-05T00:59:41+00:00\",\"author\":{\"@id\":\"https:\/\/hmmagazine.com\/dvanpelt\/#\/schema\/person\/b155afeb7086c8182b3bb3b435e68c4b\"},\"breadcrumb\":{\"@id\":\"https:\/\/hmmagazine.com\/dvanpelt\/cool-share\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hmmagazine.com\/dvanpelt\/cool-share\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/hmmagazine.com\/dvanpelt\/cool-share\/#primaryimage\",\"url\":\"https:\/\/hmmagazine.com\/dvanpelt\/wp-content\/uploads\/2014\/07\/jackwhite-1.jpg\",\"contentUrl\":\"https:\/\/hmmagazine.com\/dvanpelt\/wp-content\/uploads\/2014\/07\/jackwhite-1.jpg\",\"width\":800,\"height\":533},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hmmagazine.com\/dvanpelt\/cool-share\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hmmagazine.com\/dvanpelt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"This is so cool I have to share it\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hmmagazine.com\/dvanpelt\/#website\",\"url\":\"https:\/\/hmmagazine.com\/dvanpelt\/\",\"name\":\"The Original Heaven's Metal\",\"description\":\"Former Editor-in-Chief. 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