{"id":18093,"date":"2012-04-09T16:31:08","date_gmt":"2012-04-09T21:31:08","guid":{"rendered":"\/?p=18093"},"modified":"2012-04-09T16:31:08","modified_gmt":"2012-04-09T21:31:08","slug":"sxsw-2012-6","status":"publish","type":"post","link":"https:\/\/hmmagazine.com\/dvanpelt\/sxsw-2012-6\/","title":{"rendered":"SXSW 2012.6"},"content":{"rendered":"

\"DSC_0691\"<\/a><\/p>\n

SXSW is an ever-expanding beast that hasn\u2019t lost its step. Over 2,000 acts on over 90 stages, over 900 interactive conference sessions, over 125 films screened, and those are just the three main facets. Rock poster art has its own place in Flatstock, music gear is displayed in abundance at\u00a0 the Music Gear Expo, the latest games get maxed out at the ScreenBurn Arcade and there\u2019s even a trend-beating fashion segment called StyleX.
\nTons of tech companies send their brightest to mingle and catch the latest advances and sometimes show off their own. I was especially intrigued by seminar sessions about branding (\u201cBuilding Social Media-Proof Brands\u201d and \u201cBrands as Patterns\u201d) and the \u201cBuilding a Jewish Presence Through Social Media\u201d caught my eye. \u201cDigital vs. Print\u201d held a personal interest, too, as do most of the Journalism & Online tracks. \u201cHas Twitter made the Sports Reporter Obsolete?\u201d begged an obvious question (the answer is \u201cNo,\u201d but the reporter does now have a lot more speedy competition flashing out the news).<\/p>\n

\"cutter\"<\/a>
\nThere\u2019s lots of obvious overlap between the three main tracks, of course, which makes for great synergy. One interactive session was called \u201cThe Future of Music Consumption,\u201d which previous years hinted at the cloud technology we\u2019re all leaning on now. Another music\/interactive hybrid session was \u201cCan Printed Electronics save the Music Industry?\u201d The Trade Show is one giant exhibit hall that fuses it all in a personal and fun way. Last year I got stoked on the ease of multiple-user video chat rooms, but this year\u2019s mesmerizing booth for me was the DIY vinyl making machine. Vinylrecorder.com<\/a> was in full-production mode every time I walked by, where they took a vinyl \u201cblank\u201d and cut the grooves on the spot with the spinning device. Truly awesome.<\/p>\n

\"DSC_0703\"<\/a>
\nMusical highlights included a nice set of soulful tunes by Tyrone Wells<\/strong> in a cozy upstairs club. He told the audience that one surprise he hears a lot is that he\u2019s white (with a name like Tyrone). He played some new songs, including \u201cTrain Wreck.\u201d He shared that in life there are \u201cso many things we can\u2019t control,\u201d but \u201cwe can love each other.\u201d<\/p>\n

\"Shiny<\/a><\/p>\n

\"DSC_0838\"<\/a><\/p>\n

\"Shiny<\/a>
\nShiny Toy Guns<\/strong> had a nice slot on the big outdoor stage at Auditorium Shores. Their new songs sounded great. Their singer is totally flowing with the band now – a marked difference from the first couple of shows I saw when she was still new. \u201cLe Disko\u201d was hot and went over well with the large audience. Another new one was called \u201cSpeaking Japanese\u201d and it was very guitar driven, though there were some big blips and bleeps from the keys. It\u2019s always cool to see interpreters for the hearing-impaired at big public events, but with her interpretive dancing I wonder if she truly knew the STG lyrics or was just improvising. The band played its version of \u201cMajor Tom,\u201d with its refrain of \u201c4, 3, 2, 1, earth below us, drifting, falling…\u201d They ended the buzzing set with the spirutal \u201cDon\u2019t Cry Out\u201d and \u201cYou Are the One.\u201d<\/p>\n

I hadn\u2019t seen The Cult too many times, but I don\u2019t remember them starting off their sets with the declaration that frontman Ian Astbury said: \u201cFather, forgive us our sins.\u201d The band sounded great.<\/p>\n

\"These<\/a><\/p>\n

\"LUTD<\/a><\/p>\n

\"RockyLovesEmily439\"<\/a><\/p>\n

\"Quiet<\/a><\/p>\n

The HM Magazine Showcase went off well, with Dead Words<\/strong> and These Hearts<\/strong> bringing the rock hard and relentless. It was cool to find out that the folks at djtheonelive were streaming the sets in their entirety. Light Up The Darkness<\/strong> brought their family band to the stage while one of their babies slept in a stroller by the merch table (!) and they really jammed. Their lead guitarist (Paul Brakebill) really shreds. Rocky Loves Emily<\/strong> brought in a ton of girls for their set and frontman Brandon Ellis really played the audience well. Quiet Science <\/strong>ended the showcase with a blistering set that would\u2019ve gone nice right up against Shiny Toy Guns.<\/p>\n

\"MyHeartToFear<\/a><\/p>\n

\"My<\/a><\/p>\n

\"MyHeartToFear<\/a>
\nMy Heart To Fear<\/strong> played a small corner of a small club, which made it even more fun to watch them explode with passion, energy and spit-flying intensity.<\/p>\n

\"MyHeartToFear<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Music recap from roving reporter DVP. I’ll have you know, I skateboarded a couple miles downtown to see The Shiny Toy Guns show (running late, what else is there to do? Take a cab? Please. That’s against my religion. Apparently, risking my life with high-speed skating is not…)<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[108,450,849,1829,2134,2417,2586,2745,3221,3342],"class_list":["post-18093","post","type-post","status-publish","format-standard","hentry","category-blog","tag-action-figures","tag-boys-playing-with-dolls","tag-dead-words","tag-light-up-the-darkness","tag-my-heart-to-fear","tag-quiet-science","tag-rocky-loves-emily","tag-shiny-toy-guns","tag-these-hearts","tag-tyrone-wells","cat-17-id"],"yoast_head":"\nSXSW 2012.6 - The Original Heaven's Metal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hmmagazine.com\/dvanpelt\/sxsw-2012-6\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Doug Van Pelt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/hmmagazine.com\/dvanpelt\/sxsw-2012-6\/\",\"url\":\"https:\/\/hmmagazine.com\/dvanpelt\/sxsw-2012-6\/\",\"name\":\"SXSW 2012.6 - The Original Heaven's Metal\",\"isPartOf\":{\"@id\":\"https:\/\/hmmagazine.com\/dvanpelt\/#website\"},\"datePublished\":\"2012-04-09T21:31:08+00:00\",\"author\":{\"@id\":\"https:\/\/hmmagazine.com\/dvanpelt\/#\/schema\/person\/b155afeb7086c8182b3bb3b435e68c4b\"},\"breadcrumb\":{\"@id\":\"https:\/\/hmmagazine.com\/dvanpelt\/sxsw-2012-6\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/hmmagazine.com\/dvanpelt\/sxsw-2012-6\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/hmmagazine.com\/dvanpelt\/sxsw-2012-6\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/hmmagazine.com\/dvanpelt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SXSW 2012.6\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/hmmagazine.com\/dvanpelt\/#website\",\"url\":\"https:\/\/hmmagazine.com\/dvanpelt\/\",\"name\":\"The Original Heaven's Metal\",\"description\":\"Former Editor-in-Chief. 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