{"id":14799,"date":"2011-09-06T18:27:12","date_gmt":"2011-09-06T23:27:12","guid":{"rendered":"\/?p=14799"},"modified":"2011-09-06T18:27:12","modified_gmt":"2011-09-06T23:27:12","slug":"a-miracle-in-the-next-24","status":"publish","type":"post","link":"https:\/\/hmmagazine.com\/dvanpelt\/a-miracle-in-the-next-24\/","title":{"rendered":"A miracle in the next 24?"},"content":{"rendered":"<p><a href=\"\/wp-content\/uploads\/2011\/08\/150_Cover600.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-14746\" title=\"150_Cover600\" src=\"\/wp-content\/uploads\/2011\/08\/150_Cover600-354x465.jpg\" alt=\"150_Cover600\" width=\"354\" height=\"465\" \/><\/a><\/p>\n<p>There it is: the planned cover art for the next issue of HM Magazine. It might be the last one in print &#8230; at least for awhile. I&#8217;ve not made it a secret that HM has been in a financial battle to stay in print the past few years. I&#8217;m half-willing to lay all the cards on the table, but I know enough that tact, class and discretion are pretty important. So, I won&#8217;t throw dollar figures around. I&#8217;ll just be slightly vague.<\/p>\n<p>For years HM has sold or generated &#8220;C&#8221; amount of ad sales dollars per issue. This was enough money to cover the rent, utilities, supplies and salaries of a small staff. Almost three years ago that amount coming in was cut in half (let&#8217;s call it &#8220;B&#8221; amount). This forced us to cut corners wherever possible and two staff positions were either laid-off or simply not replaced when someone moved on for other reasons. We down-sized every way fathomable. I skipped salary checks when necessary, our paper (&#8220;trim&#8221;) size shrank. We kept going, but kind of limping along.<\/p>\n<p>I switched places with my wife, who became the &#8220;bread winner&#8221; in the family. This was no small thing. It kept us in print, though. In January of 2011 our ad sales were half of &#8220;B&#8221; (meaning they were &#8220;A&#8221;), which is just a complete loss. Most people would&#8217;ve thrown in the towel at that time. I changed our &#8220;frequency&#8221; from bi-monthly (every other month) to quarterly. This would reduce our income, but also chop up our expenses (like those large print bills). I kept going, rolled out some new plans and was able to climb back up to &#8220;B&#8221; with our April\/May\/June Issue #148. I realized, though, that even with my wife working full-time that &#8220;B&#8221; was not enough. I kept going. Sold &#8220;B&#8221; again with our July\/Aug\/Sept Issue #149.<\/p>\n<p>I decided that Issue #150 (our Oct\/Nov\/Dec issue) would have to get to a point where we could survive (and actually get a salary again). This amount is slightly under &#8220;B-and-a-half.&#8221; My deadline is tomorrow. I&#8217;m a good ways away from reaching that point. Something could happen. I could reach the B.5 mark, but I&#8217;m not holding my breath. I have a feeling it&#8217;s not going to happen. I&#8217;ll follow-up with a blog and let you know. I still have another ad agency working for me to sell ads in certain categories (books, universities, music gear, child sponsorship organizations) and I still have until September 23rd to put this issue together. It could happen. Four weeks ago I thought it would, but less than 24 hours away from my self-imposed deadline, it&#8217;s so far away from the goal (not even at &#8220;B&#8221; yet) that I&#8217;m thinking I will soon find out what the next chapter will be.<\/p>\n<p>I don&#8217;t know what the future holds, but I sure do love the One that knows the future. I don&#8217;t love Him because He has the power to raise funds for HM Magazine. I love Him because He first loved me. He pulled me out of the mess I was in. He&#8217;s treated me like royalty, given me hope, purpose and an identity I can be sure of. He&#8217;s adopted me as His own. It&#8217;s so good to know Him. Even if my print magazine goes digital-only, He&#8217;ll still be my Savior. I love God. He&#8217;s awesome and I need His help. If that&#8217;s not in the form of cash to reach the B.5 goal, I can accept that. He is God. I am not.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I don&#8217;t know what the future holds, but I sure do love the One that knows the future. I don&#8217;t love Him because He has the power to raise funds for HM Magazine. I love Him because He first loved me. He pulled me out of the mess I was in. He&#8217;s treated me like royalty, given me hope, purpose and an identity I can be sure of. He&#8217;s adopted me as His own. It&#8217;s so good to know Him. Even if my print magazine goes digital-only, He&#8217;ll still be my Savior. I love God. He&#8217;s awesome and I need His help.<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[1392],"class_list":["post-14799","post","type-post","status-publish","format-standard","hentry","category-blog","tag-hm-magazine","cat-17-id"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A miracle in the next 24? - The Original Heaven&#039;s Metal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hmmagazine.com\/dvanpelt\/a-miracle-in-the-next-24\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Doug Van Pelt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hmmagazine.com\\\/dvanpelt\\\/a-miracle-in-the-next-24\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hmmagazine.com\\\/dvanpelt\\\/a-miracle-in-the-next-24\\\/\"},\"author\":{\"name\":\"Doug Van Pelt\",\"@id\":\"https:\\\/\\\/hmmagazine.com\\\/dvanpelt\\\/#\\\/schema\\\/person\\\/b155afeb7086c8182b3bb3b435e68c4b\"},\"headline\":\"A miracle in the next 24?\",\"datePublished\":\"2011-09-06T23:27:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hmmagazine.com\\\/dvanpelt\\\/a-miracle-in-the-next-24\\\/\"},\"wordCount\":619,\"commentCount\":0,\"keywords\":[\"HM Magazine\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hmmagazine.com\\\/dvanpelt\\\/a-miracle-in-the-next-24\\\/\",\"url\":\"https:\\\/\\\/hmmagazine.com\\\/dvanpelt\\\/a-miracle-in-the-next-24\\\/\",\"name\":\"A miracle in the next 24? - The Original Heaven&#039;s Metal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hmmagazine.com\\\/dvanpelt\\\/#website\"},\"datePublished\":\"2011-09-06T23:27:12+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/hmmagazine.com\\\/dvanpelt\\\/#\\\/schema\\\/person\\\/b155afeb7086c8182b3bb3b435e68c4b\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hmmagazine.com\\\/dvanpelt\\\/a-miracle-in-the-next-24\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hmmagazine.com\\\/dvanpelt\\\/a-miracle-in-the-next-24\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hmmagazine.com\\\/dvanpelt\\\/a-miracle-in-the-next-24\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/hmmagazine.com\\\/dvanpelt\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A miracle in the next 24?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hmmagazine.com\\\/dvanpelt\\\/#website\",\"url\":\"https:\\\/\\\/hmmagazine.com\\\/dvanpelt\\\/\",\"name\":\"The Original Heaven&#039;s Metal\",\"description\":\"Former Editor-in-Chief. 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